2 Critical Numbers Tech Investors Need to Watch This Week

Big tech companies Google, eBay, Microsoft, and IBM will report earnings on Thursday. In this video, Andrew Tonner outlines two key numbers for Google and eBay. 

For Google, Andrew says to watch the cost-per-click metric, which measures how well searches and advertising translate into revenue. This metric has been on the decline -- Android, which is rising in popularity, doesn't deliver ad revenue the way the declining PC platform does -- but look for improvement in this quarter's report.

eBay investors, meanwhile, need to look for payments growth, particularly in the PayPal division, which put in a good showing last year and could become an increasingly important source of revenue for eBay.

Check out the video for further details.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other Web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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