The cover-up is worse than the crime. 

That's what comes to mind when I think about Bank of America's (NYSE:BAC) ongoing marketing campaign. Sure, the commercials are nice and all that. But they completely miss the point. There's no question that Bank of America needs to repair its image. To do that, however, it doesn't need a fancy and expensive marketing blitz. All it needs to do is apologize to its customers. In the video below, Motley Fool contributor John Maxfield explains how this could be the final catalyst that Bank of America's investors have been waiting for.

John Maxfield owns shares of Bank of America. The Motley Fool owns shares of Bank of America. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.