Rosetta Stone Has a Clear Strategy for the Road Ahead

The following video excerpt was taken from an interview with Steve Swad, CEO of Rosetta Stone (NYSE: RST  ) , in which he talks about his business philosophy, and how it is driving success both for language learners and for the company itself. In this segment, he discusses his top three strategies for future growth. 

The Motley Fool's chief investment officer has selected his No. 1 stock for the next year. Find out which stock it is in the brand-new free report: "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.


Matt Argersinger: So you have three strategic priorities. Brand, platform, distribution.

Steve Swad: Right.

Matt: Can you tell us kind of what's driving each of those and what are the goals behind those platforms?

Swad: The company's got a number of wonderful assets. Its brand is one of them. That strategic priority is to grow the company into its brand and build more products under the Rosetta Stone brand and penetrate deeper markets, both inside a language and outside a language.

That's the brand. Platform is create an infrastructure where our products can reside, that bring special things to customers. So mobility is one, that customers live on an iPad or an iPhone or a tablet. We'll make sure our technology comes to the customers where they are. Social is another element of platform. Build a platform that enables community, enables connection, enables study groups. Then third in platform is, we call it "artificial intelligence"; I think of it as smart delivery of pages. So understand your learner, process it through machines and then deliver smart content just designed for that learner. That's platform. So think of it as a set of core capabilities that our products will rest on that will bring good things to customers. And then last, distribution is meet customers where they are and make it easy, make it seamless, make it frictionless.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2367777, ~/Articles/ArticleHandler.aspx, 9/27/2016 6:56:11 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 9 hours ago Sponsored by:
DOW 18,094.83 -166.62 -0.91%
S&P 500 2,146.10 -18.59 -0.86%
NASD 5,257.49 -48.26 -0.91%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 4:02 PM
RST $8.00 Down -0.20 -2.44%
Rosetta Stone CAPS Rating: *