This Changes Everything at Sirius XM

MySXM is finally here.

Sirius XM Radio (NASDAQ: SIRI  ) officially introduced its personalized radio offering on Monday. MySXM offers subscribers with online access plans the ability to create customized radio stations by tweaking up to 100 variations of 50 different Sirius XM channels. 

It's Sirius XM's response to the growing popularity of Pandora (NYSE: P  ) and Spotify, though MySXM does have a few advantages over Pandora.

In this video, Rick explores why MySXM is a game changer. Monday's news didn't move the stock, but the feature could be a potent tool in helping the satellite radio provider squeeze more revenue out of the average user.

Despite Sirius XM being one of the market's biggest winners since bottoming out three years ago, there is still some healthy upside to be had if things go right for it -- and plenty of room for it to fall if things don't. Read all about Sirius in The Motley Fool's brand new premium report. To get started, just click here now.


Read/Post Comments (7) | Recommend This Article (1)

Comments from our Foolish Readers

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  • Report this Comment On April 19, 2013, at 8:58 AM, jimmy4040 wrote:

    It's about content not platform. Sirius offers you nothing for pay that you can't get for free, except in your car.

    Unless they can substantially grow advertising, they have no future.

  • Report this Comment On April 19, 2013, at 8:37 PM, Austin77478 wrote:

    jimmy4040-

    Do you leave in a cave? This is a game changer, a la customer retention.

  • Report this Comment On April 19, 2013, at 8:43 PM, Austin77478 wrote:

    Do you live in a cave? This is a game changer, a la customer retention. I have asked for the first comment to be removed.

  • Report this Comment On April 19, 2013, at 9:34 PM, 67vair wrote:

    Hey Jimmy, what's the matter with you? Did you short the stock and get burned?

  • Report this Comment On April 19, 2013, at 10:00 PM, Varchild2008 wrote:

    Right Jimmy. No content available that you cant get for free.

    1) Howard Stern still exclusive to Sirius XM

    2) Third hour of Sean Hannity available in sirius XM, not available anywhere on terretrial radio here in Michigan.

    3) Several other talk show hosts galore exclusive to Siri

    4) Several Comedy and sports channels unavailable anywhere else.

    5) Sirius XMU exclusive to Siri that provides undiscovered music and interviews witg those artists like Haim.

    6) The ability to hear TV broadcasts play through my car....and no dont think POD Casting is always available to do the same.

  • Report this Comment On April 19, 2013, at 10:01 PM, Varchild2008 wrote:

    We also have PORNO channels too! Such as Playboy and Spice.

    Pretty sure they arent free!

  • Report this Comment On April 24, 2013, at 12:55 AM, KevinniveK wrote:

    Shouldn't a "game changer" cause the stock price to jump even a little?

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