In the following video, Fool contributor Matt Thalman discusses a few reasons investors should own shares of Coca-Cola.

Coke carries a certain amount of status, not only among Americans, but around the world as well. The company has managed to build an insanely strong brand on the back of a drink that costs around a dollar, and since the product is affordable for nearly everyone, Coke's target market is essentially every human walking the planet.

Check out the video for more details.