In this video, Analyst Andrew Tonner talks about Apple's next big thing: the iTV, which should be a revenue driver for the company in the future.
Analysts at Morgan Stanley expect the customer base for the smart TV to be around 10% of iTunes account holders. Even with a low selling price, that could mean $68 billion in additional revenue for Apple, which in turn would yield a rough EPS of $18. Andrew also points out that the iTV could lead consumers to use more Apple products, including the iCloud and iTunes.
In short, the iTV could be massive for Apple in terms of revenue and future growth opportunities. Check out the video for more details.
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