In this video, Analyst Andrew Tonner talks about Apple's next big thing: the iTV, which should be a revenue driver for the company in the future.

Analysts at Morgan Stanley expect the customer base for the smart TV to be around 10% of iTunes account holders. Even with a low selling price, that could mean $68 billion in additional revenue for Apple, which in turn would yield a rough EPS of $18. Andrew also points out that the iTV could lead consumers to use more Apple products, including the iCloud and iTunes.

In short, the iTV could be massive for Apple in terms of revenue and future growth opportunities. Check out the video for more details.

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Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.