A recent study by NPD shows that streaming music inspires digital purchases. This finding goes against the common assumption that the rise of streaming music would negatively affect digital downloads.

How will this development affect the industry? As Fool contributor Daniel Sparks discusses with Fool.com's Erin Miller in the following video, it's just one more reason for Apple (NASDAQ:AAPL) to launch a streaming music service. And that, of course, would have serious ramifications for Pandora (NYSE:P).

 

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.