1 Subtle Yet Potent Change That Yahoo! Desperately Needs

Over the past nine months, Yahoo! (NASDAQ: YHOO  ) has been on a turnaround tear under Marissa Mayer. Since taking the helm, Mayer has implemented workforce changes, acquired a handful of mobile start-ups, and prioritized products over profits. While Mayer's long-term turnaround plans are materializing, the company is in desperate need of a subtle yet profound change: Yahoo! needs a new logo.

Current Yahoo! logo. Source: Yahoo!.

Yahoo!'s current emblem is a vestige of the '90s, when the search company was founded. It features a childish font with misaligned letters, and is very reminiscent of another household tech name from the '90s that also recently decided to give itself a corporate makeover. eBay (NASDAQ: EBAY  ) unveiled its new look last September, after its outgoing logo had been in use for 17 years.

Old eBay logo (top) vs. new eBay logo (bottom). Source: eBay.

Yahoo! and eBay grew up together (they were founded 18 months apart), and the latter simply felt it was about time to get with the times. In contrast, Yahoo! is embarking upon a broader transformation, making it the perfect time to revamp its look.

Even software giant Microsoft (NASDAQ: MSFT  ) similarly unveiled a new logo last August, following 25 years under the prior flag.

Old Microsoft logo (top) vs. new Microsoft logo (bottom). Source: Microsoft.

Microsoft took the wraps off its new logo heading into the launch of Windows 8, arguably the most dramatic reworking of its flagship operating system that powers the vast majority of the world's PCs.

Both eBay and Microsoft have embraced clean and modern typographic fonts to define their newfound corporate identities. Yahoo! needs to follow suit, particularly considering the new design direction that the company is pursuing with its products, such as the gorgeous new Mail and Weather apps it just released.

Fortunately, there are signs that Yahoo! is already developing a new corporate logo. Last October, a TechCrunch reader noted that he had participated in an online survey about a possible new Yahoo! logo. The potential replacement logo wasn't terribly different and that was six months ago, but at least the company is exploring a new look. It's time for Mayer to literally make her mark on Yahoo!.

It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks?" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.

Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 22, 2013, at 10:11 PM, laethyn wrote:

    Seems you didn't notice that the registered trademark logo is no longer part of the yahoo logo.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2377112, ~/Articles/ArticleHandler.aspx, 9/26/2016 3:38:37 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,108.01 -153.44 -0.84%
S&P 500 2,148.93 -15.76 -0.73%
NASD 5,261.19 -44.56 -0.84%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 3:23 PM
YHOO $42.34 Down -0.46 -1.07%
Yahoo CAPS Rating: **
EBAY $31.65 Down -0.43 -1.33%
eBay CAPS Rating: ****
MSFT $57.01 Down -0.42 -0.73%
Microsoft CAPS Rating: ****