There has been a lot of virtual ink spilled on the virtues (or lack thereof) of General Motors' (GM +0.07%) all-new full-sized pickups, the Chevy Silverado and GMC Sierra. Will they have what it takes to gain ground on the pickup sales leader, Ford's (F 1.26%) acclaimed F-Series? In this video, Fool.com contributor John Rosevear argues that GM's new truck twins will be better than many think -- and points to one feature in particular that could end up giving Ford's marketers fits.
Is the New Chevy Silverado Really Good Enough?
By John Rosevear – Apr 22, 2013 at 8:30PM
NYSE: F
Ford Motor Company
Market Cap
$54B
Today's Change
(-1.26%) $0.17
Current Price
$13.28
Price as of November 13, 2025 at 4:00 PM ET
Will GM's all-new pickups really have what it takes to battle Ford head-on? Critics have been skeptical, but this Fool thinks GM's recent track record makes the new Silverado and its GMC twin good bets to succeed.
About the Author
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.