Is the New Chevy Silverado Really Good Enough?

There has been a lot of virtual ink spilled on the virtues (or lack thereof) of General Motors' (NYSE: GM  ) all-new full-sized pickups, the Chevy Silverado and GMC Sierra. Will they have what it takes to gain ground on the pickup sales leader, Ford's (NYSE: F  ) acclaimed F-Series? In this video, contributor John Rosevear argues that GM's new truck twins will be better than many think -- and points to one feature in particular that could end up giving Ford's marketers fits.

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  • Report this Comment On April 23, 2013, at 12:09 AM, Profit8905 wrote:

    Model year 2014 GM trucks inch closer to Ford for two reasons:

    1. They have improved.

    2. Ford is all-new for 2015 so many Ford loyalists will wait.

    The bad news for GM is that the 2015 F-150 is a much bigger evolution than the 2014 Silverado/Sierra. Significant reduction in body weight and engine improvements lead to better mileage and performance. I was GM true-blue but those ugly boxy fenders are enough to keep me waiting for the new Ford.

  • Report this Comment On April 23, 2013, at 8:05 AM, TG1956 wrote:

    I was expecting something totally new from GM. The new grill and square fender flares are a big turnoff to me. I'm not sure how well the all aluminum engines will hold up in a truck? Guess I'll look for a deal on a 2013 when the new ones come out.

  • Report this Comment On April 23, 2013, at 9:09 AM, BigDennisC wrote:

    Profit8905 the 2015 F-150 hasnt even been talked about yet so where you get this information from is really interesting. You are probably being a fool like everyone else thinking the Atlas Concept will be the next F-150 when its a concept vehicle that will never hit the showrooms because of the $80,000 price tag associated with an all aluminum vehicle. IN Case you havent looked up commodity prices aluminum isnt cheap and that much aluminum would make a truck too expensive. As for the Ford truck engines they just revamped their truck engines they wont be revamping them after 3 years.

  • Report this Comment On April 23, 2013, at 9:48 AM, ponchoman49 wrote:

    The new Silverado/Sierra are a much better effort than the new 2014 Tundra which uses carry over old engines and 5 speed automatic transmissions, the exterior doors and fenders are carry over and other than a new grille and revised interior not much else is going on. As far as the F-150 is concerned, the 2014 GM trucks are for sure competitive with better V8 mileage, cleaner styling, better towing and similar reliability.

  • Report this Comment On April 23, 2013, at 10:01 AM, not12say wrote:

    Ford's current monthly output has easily doubled GM's. It should also be noted that the blue oval has maintained sales superiority for the last 31years straight for very good reason...though not at all would I be speaking out of loyalty. It should be noted, though, that currently, the Ford F-150 offers over 50 flavors from which to choose. GM REALLY needs to do their homework.

  • Report this Comment On April 23, 2013, at 10:32 AM, TMFMarlowe wrote:

    @not12say: You say "Ford's current monthly output has easily doubled GM's."

    And I say, pickups sold in the US in March 2013:

    Ford F-Series (all): 67,513

    Chevy Silverado plus GMC Sierra: 53,378

    Ford's clearly ahead with GM selling down the last of the outgoing models, but I'm not seeing the "doubled".

    Also that 31 years of "sales superiority" only holds up if you don't add GMC sales to Chevy sales (which you should, because it's the same truck). Really, the lead has gone back and forth, though Ford has mostly led recently.

    John Rosevear

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