There has been a lot of virtual ink spilled on the virtues (or lack thereof) of General Motors' (NYSE:GM) all-new full-sized pickups, the Chevy Silverado and GMC Sierra. Will they have what it takes to gain ground on the pickup sales leader, Ford's (NYSE:F) acclaimed F-Series? In this video, Fool.com contributor John Rosevear argues that GM's new truck twins will be better than many think -- and points to one feature in particular that could end up giving Ford's marketers fits.

Motley Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.