Starbucks (NASDAQ: SBUX ) appears to be gearing up to capture a piece of the $195 billion worldwide carbonated soft drink market. The company has begun testing made-to-order sparkling beverages at some of its Seattle stores. Beverage-lovers can choose among made-to-order sparkling teas, refreshers, root beer, ginger ale, and lemon ale.
If there's one company that has the muscle and resources to get Americans hooked on the concept of customized soda making, it's Starbucks. This could be both a blessing and a curse for SodaStream (NASDAQ: SODA ) , which is trying to make its own big splash in the at-home beverage making market. In this video, Motley Fool contributor Steve Heller weighs in on how Starbucks could both benefit and threaten SodaStream's ambitions.
SodaStream's carbonation technology sounds simple, but this razor-and-blade company offers an intriguing opportunity for growth that could very well disrupt the soda industry. The Motley Fool's premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.