General Motors (GM +0.61%) sold more vehicles than any company other than Toyota (TM 1.46%) in 2012, but its profits lagged those of many rivals. One reason: GM lacks a global luxury brand. In this video, Fool.com contributor John Rosevear looks at GM CEO Dan Akerson's big plans for Cadillac -- and why that's important for GM's pursuit of stronger profits.
Why Cadillac Is Key to GM's Profits
By John Rosevear – Apr 23, 2013 at 7:59AM
NYSE: TM
Toyota Motor
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Why doesn't GM make more money? One reason: It lacks a strong global luxury brand. A look at CEO Dan Akerson's plan to turn Cadillac into a global luxury-car powerhouse.
About the Author
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.