Why Cadillac Is Key to GM's Profits

General Motors (NYSE: GM  ) sold more vehicles than any company other than Toyota (NYSE: TM  ) in 2012, but its profits lagged those of many rivals. One reason: GM lacks a global luxury brand. In this video, Fool.com contributor John Rosevear looks at GM CEO Dan Akerson's big plans for Cadillac -- and why that's important for GM's pursuit of stronger profits.

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Read/Post Comments (3) | Recommend This Article (3)

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  • Report this Comment On April 23, 2013, at 11:41 AM, guysisson wrote:

    Cadillac is the same GM junk being built today. I own a repair shop and work on all makes of vehicles. GM is currently building the lowest quality vehicles on the road today. My sister just bought a new Cadillac and is very upset with the quality. I finally proved and cinvinced her, that her Cadillac is nothing more than a Chevrolet with a different bumper and some cheap chrome. GM has been doing this for years now.

  • Report this Comment On April 23, 2013, at 11:53 AM, yahoouser4529 wrote:

    Cadillac maybe a very fine car but it's out of my reach.

  • Report this Comment On April 23, 2013, at 12:30 PM, TMFMarlowe wrote:

    @guysisson, speaking as a CTS-V owner, your analysis is several years out of date -- and I'm highly skeptical of the idea that any independent shop has been working on the latest Cadillacs like the XTS and ATS, which are the ones I'm talking about. Quality and finish has gone up sharply even in the last 3-4 years. The XTS is miles ahead of the old STS and DTS, and the ATS is just terrific -- much better than I expected, and I was pretty optimistic.

    GM has changed in a big way in the last few years. Investors who take a closer look could be well-rewarded as this turnaround gains traction. People who don't want to explore investing ideas like this one... well, you can always just stick with an index fund. Or Social Security.

    John Rosevear

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