Why Cadillac Is Key to GM's Profits

By John Rosevear – Apr 23, 2013 at 7:59AM

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Why doesn't GM make more money? One reason: It lacks a strong global luxury brand. A look at CEO Dan Akerson's plan to turn Cadillac into a global luxury-car powerhouse.

General Motors (GM 0.33%) sold more vehicles than any company other than Toyota (TM 1.12%) in 2012, but its profits lagged those of many rivals. One reason: GM lacks a global luxury brand. In this video, Fool.com contributor John Rosevear looks at GM CEO Dan Akerson's big plans for Cadillac -- and why that's important for GM's pursuit of stronger profits.

Motley Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.