Samsung Wants to Kill Apple, BlackBerry, and Microsoft

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This is a big week for Samsung. Its Samsung Galaxy S4 smartphone is rolling out across most of the country's leading wireless carriers. 

Samsung isn't shying away from letting everyone know about it. The South Korean consumer tech giant took out an eight-page ad in The Wall Street Journal to promote the new device's benefits over the competition. 

Taking advantage of Google's (NASDAQ: GOOGL  ) latest Android operating system and dolling it up with proprietary bar-raising features in a smartphone that doesn't skimp on the spec sheet, it's clear that the S4 will be the smartphone to beat this year.

You do have to wonder if the timing of the handset's stateside release and this morning's ad blitz is intentionally taking place on the same day that Apple (NASDAQ: AAPL  ) is posting its fiscal second quarter results. It certainly seems strategic. There's no way that Samsung could've known that Apple would be trading at a 52-week low just a few days ago, but investors have been souring on Apple for months on fears that the iPhone is losing its edge and that Apple is taking a margin hit as it tries to compete with fancier Samsung gadgetry.

Naturally, it's not just Apple that Samsung is trying to slay with the aggressive marketing campaign accompanying this week's S4 rollout. BlackBerry's (NASDAQ: BBRY  ) introduction of its first device running the once ballyhooed BlackBerry 10 mobile operating system didn't seem to go over too well earlier this year. Microsoft (NASDAQ: MSFT  ) also thought that it could storm its way into relevance with the Windows Phone 8 update late last year, but BlackBerry and Windows remain fringe platforms in a world that's going Android in alarming numbers. As of mid-February, BlackBerry accounted for 5.4% of U.S. mobile phone users, according to comScore. Microsoft managed a puny 3.2% share of the market.

Tech tracker IDC reported earlier this year that Android smartphones accounted for more than 70% of the worldwide smartphone shipments during last year's fourth quarter. Android's share isn't as dominant domestically, though it still accounts for more than half of the market. 

Samsung isn't afraid to attack the competition. It has marketed earlier entries in the Galaxy line by taking jabs at Apple's cult status. However, now it seems as if Samsung is ready to stand on its own merit by not slinging mud in any of the eight pages of its full-color ad spread today. 

Samsung senses an opportunity, and it's going to take it.

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Read/Post Comments (8) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 24, 2013, at 1:47 AM, gskorich wrote:

    how come we haven't heard how pre orders are going?

  • Report this Comment On April 24, 2013, at 2:20 AM, ecaffeine wrote:

    Samsung can waste as much money on ads as they please trying to bash blackberry but they are not going to be able to compete in a real IT environment that requires actual security.

    They can have unicorn game making segment all to themselves.

  • Report this Comment On April 24, 2013, at 6:13 AM, jwjsprenger wrote:

    Samsung is nothing and only pigging backing on Google giving away their operating system. Without it these western copy cats could do shxt. Just like all Asian robots.

  • Report this Comment On April 24, 2013, at 6:42 AM, Arthur1111 wrote:

    Samsung is showing its big mouth lately. I am impressed with Apple, BlackBerry, Google, & Microsoft for creating their own OS. But, Samsung is relying on Google's innovations to survive. It doesn't belong to this elite group.

  • Report this Comment On April 24, 2013, at 8:40 AM, infektu wrote:

    kinda bellicose statements, eh?

    Rick, how do you know what Samsung wants?

    And why not go all they way, tell us they want to kill google too, and maybe intel and a few others while you're at it. No reason required.

    Not that I like their phones or whatever, but some of these titles are hilarious. You had my 2c.

  • Report this Comment On April 24, 2013, at 8:59 AM, eidsonb wrote:

    Calling the S4 innovative is a bit of a stretch dont cha think

  • Report this Comment On April 24, 2013, at 9:48 AM, Oril wrote:

    Hey Rick

    Your titles are hilarious. While you are at it why don't you tell us about Korean plans to nuke North America as well?

  • Report this Comment On April 24, 2013, at 10:28 AM, roseldlcruz wrote:

    Samsung is not that innovative, people are buying these phones only because prices are cheaper and it looks cheap! I would not compare it to iPhones or Blackberries that looks more elegant.

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