Can Z10 Bring BlackBerry Back?

The much-hyped Samsung Galaxy S4 smartphone will be available in the U.S. beginning this week with some carriers. In this multipart series, Fool analysts Rex Moore and Andrew Tonner talk about what the launch means in the marketplace. Today, they discuss whether BlackBerry (NASDAQ: BBRY  ) is falling farther behind Samsung and Apple (NASDAQ: AAPL  ) .

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Read/Post Comments (13) | Recommend This Article (6)

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  • Report this Comment On April 26, 2013, at 5:49 PM, PaulApp wrote:

    BBRY will have to think beyond the keyboard if it's to survive!

  • Report this Comment On April 26, 2013, at 5:57 PM, verces wrote:

    28 to 1 share of Appl and at 70% discounted price- as an investor where do you think we should park some of our money on.

  • Report this Comment On April 26, 2013, at 6:40 PM, TIMNPAWC wrote:

    BlackBerry is thinking way beyond the Q10. Don't you read the blogs. Z then Q then lower cost Z then lower cost Q then larger tablet and update to current tablet then the flagship phone coming out in February which will blow you away!

    70% discounted price? What do you mean?BlackBerry, IOS and Android phones are made available to customers at typically 30-50% of the actual price paid by Telco to manufacturer based on a 2 or a 3 year term.

    The new BlackBerry Q10 will actually be more expensive than the iPhone 5.

    Apple went from 70% market share tablets to 50%.

    Margins went from double digits to single digits.

    BlackBerry saw 40% margin on BlackBerry Z10 units.

    Apple will not have new products for over a quarter.

    But you think you want to invest in Apple? Good luck with that???

  • Report this Comment On April 26, 2013, at 7:25 PM, Oril wrote:

    Blackberry Q10 now available on EBay for $1050 USD unlocked. Happy days are back.

  • Report this Comment On April 26, 2013, at 7:54 PM, tychicum wrote:

    It's not likely that the hardware division of BBRY will survive as long as Samdung can steal R&D where the other companies have to invest.

    There is no honor in the Koreans.

  • Report this Comment On April 26, 2013, at 8:05 PM, eidsonb wrote:

    You know I was going to respond but then I saw that Info was already on the board.... c ya

  • Report this Comment On April 26, 2013, at 9:52 PM, skichump wrote:

    I guess we should just be happy that we are allowed to buy apple and android and that should never change. Blackberry lost alot of people that really loved their keyboard but hated the browser and apps - with the Z10 and Q10 they can now have it all and not have to put up with apples 7 year old OS that has a real problem multitasking or androids OS that is best suited for children (not for business)

  • Report this Comment On April 27, 2013, at 4:36 AM, BunchOfMFers wrote:

    Really tired and bored hearing about all the "App issues" with BB. The reality is that the only apps that people PAY FOR to download are games. And most are by kids asking parents to download (or teens/college kids)! I speak from 1st hand experience. Adult BB users couldn't care less about stupid games. Productivity apps that most adults want are FREE. So switching to another "ecosystem" is no big deal! Particularly if that system allows them to be FAR more productive. Another huge trend in BB's favor is the nostalgia for everything 90's going on right now, and BB was ICONIC for that period. So it can really play up this trend and the associated "cool factor" that all the trend-setters are tuned-into at this time.

  • Report this Comment On April 27, 2013, at 4:46 AM, BunchOfMFers wrote:

    Do not ever under estimate the power of tactile experience! That has a lot to do with why BB users are addicted to their keyboard and hung on to their old devices. And for that reason I think the Q10 will be a killer of a phone, and may even start a trend as others catch-on (I love my Macbook's keyboard and would never think of ever getting another PC other than a Mac).

  • Report this Comment On April 27, 2013, at 9:32 AM, infothatfart wrote:

    For a supposedly irrelevant, late to the party, and 2nd rate ecosystem, BBRY is getting a lot of attention by the media and investment community.

    Why is that?

    If it were true, we would not be here talking about it at length.

    I think the "investment community" are trying to "convince" folks that the above is true. i'm not buying it. I see bbry carving out their corner of the universe and doing quite well.

    Thats what I'm going with.

  • Report this Comment On April 27, 2013, at 4:15 PM, Chippy55 wrote:

    InfoThatHelp, How old are you, how many shares of BBRY are you short, and what price above $600 are you long AAPL?

  • Report this Comment On April 27, 2013, at 7:28 PM, Oril wrote:

    When someone borrows my bbry shares from the broker and sell them it creates another long in the stock. Then someone borrows his shares and sells them to another long. And so on and so on. Get the picture? Soon there will be many more shorts outstanding and many more longs than there were shares originally issued, something that even the mother of all short squeezes isn't going to handle.

    Who stands to get hurt in this Ponzi scheme by the brokerages? I think not the longs regardless of how many there are. Someone told me once that short selling is very dangerous activity because they could face infinite losses compared to finite gains. I don't think this theory has ever been really tested, until now.

    Bring it on.

  • Report this Comment On April 29, 2013, at 7:12 PM, BlackberryIsKing wrote:

    @InfoThatHelp: Bye Bye. You won't be missed. Here are the facts:

    Blackberry RULES.

    The Z10 and Q10 make the iToy look like a can with a string.

    Blackberry stock will hit $100 in a year or two.

    Apple stock will drop below $300 in a year.

    Long Blackberry!!!

    No more InfoThatNeedsHelp. Yahoo!!!!

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