GM has been trying to revive its faded luxury brand for a long time. But lately there are some signs that the old marque is finally getting traction.
General Motors' (GM 4.37%) push to revive its old luxury brand, Cadillac, first started a decade ago. But it picked up momentum when CEO Dan Akerson started looking to turn the old cushy-car maker into a serious global luxury contender.
Cadillac's U.S. sales have finally started to pick up. In this video, Fool contributor John Rosevear looks at what's driving the Cadillac resurgence -- and at how far it still has to go to catch its big-name rivals.
Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends BMW, Ford, and General Motors and owns shares of Ford. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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