Google Now Launches on iOS to Challenge Apple's Siri

By Evan Niu, CFA – Apr 29, 2013 at 2:12PM

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The search giant's virtual assistant will challenge the Mac maker's.

Search giant Google (GOOGL 0.69%) has updated its flagship Google Search app on Apple's (AAPL -0.81%) iOS platform to version 3.0.0, bringing its Now virtual assistant to the rival operating system for the first time. Now offers functionalities that will rival Apple's own Siri virtual assistant.

Google Now launched on Android last summer alongside 4.1 Jelly Bean, while Siri was released in 2011 with the iPhone 4S. Many consider Google Now to be superior to Siri, since Google has a larger collection of user data that it can use to proactively suggest things, such as when someone should leave earlier for their commute due to congested traffic.

Now and Siri will compete much like Google Maps and Apple Maps do, offering rival services for iOS users.

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Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.