With Samuel Adams maker Boston Beer (NYSE:SAM) at the forefront, the craft brewing industry saw 15% volume growth in 2012. The big guys, meanwhile -- led by Anheuser-Busch InBev and SABMiller -- are watching their megabrands lose market share.

This intoxicating craft growth is attracting new players in record numbers. While most don't see a beer bubble forming, brewers-to-be need to be careful. At the recent Craft Brewers Conference in Washington, D.C., Motley Fool analyst Rex Moore asked some established players what advice they have for newcomers. Today in this multipart series, we hear from New Belgium Brewing CEO Kim Jordan.

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Boston Beer. The Motley Fool owns shares of Boston Beer. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.