Yahoo! Embeds Ads in Article Newsfeed

Yahoo!  (NASDAQ: YHOO  ) has launched Yahoo! Stream Ads to make advertising more effective for companies.

Since launching the Yahoo! news stream in February, CEO Marissa Mayer says that visitors now stay on Yahoo! longer and engage more with the site. In an effort to keep engagement growing, Mayer has recognized the importance of keeping all aspects of Yahoo! unified. Just as the new site was designed to be "intuitive, personalized, and immersive," Mayer wanted to do the same with Yahoo! Stream Ads. 

Now, visitors will notice that Yahoo! Stream Ads are embedded into the article newsfeed. Yahoo! hopes the more visitors engage with Yahoo!, the more seamless and important advertising will become to content discovery. 

In addition to its announcement, Yahoo! has launched a new Billboard design to deliver "richer content interactions" to its visitors. For example, Mayer says in a blog post, a movie trailer than runs on the Billboard may link to more information about the film and cast. Moreover, the Billboard can let visitors buy tickets directly from the ad.

The company hopes making advertising more integrated into Yahoo! will make advertising more useful for consumers and effective for advertisers. 

Moving forward, Mayer reaffirms that Yahoo! will continue to make advertising more complementary to its future products and content features.


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2397515, ~/Articles/ArticleHandler.aspx, 9/29/2016 9:58:03 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,322.12 -17.12 -0.09%
S&P 500 2,169.00 -2.37 -0.11%
NASD 5,310.09 -8.46 -0.16%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/29/2016 9:42 AM
YHOO $42.64 Down -1.05 -2.40%
Yahoo CAPS Rating: **