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Microsoft Windows Phone Sales Jump by 200%

While Microsoft (NASDAQ: MSFT  ) may have come from a position of relative obscurity in the smartphone arena, recent reports show that its Windows Phones are starting to get traction. The big percentage increases in the company's share of U.S. smartphone sales, driven mostly by sales of the Nokia (NYSE: NOK  ) Lumia, are not a sign that Google (NASDAQ: GOOGL  ) or Apple (NASDAQ: AAPL  ) need to get worried, but they are significant. As Microsoft battles¬†BlackBerry (NASDAQ: BBRY  ) to be the No. 3 operating system, sales are critical.

In the video below, contributor Doug Ehrman discusses the numbers, what they mean and what they don't, and how they position the company for the rest of 2013.

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Read/Post Comments (2) | Recommend This Article (4)

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  • Report this Comment On May 02, 2013, at 9:09 AM, RandomMeaning wrote:

    Question: why are so many people, in the US and worldwide, still using feature phones?

    Answer: because they are dirt cheap, many don't require a contract, and don't require a data plan.

    In other words, the low end of the market which Apple has no interest in (so far anyway and I think chasing after the low end market would be bad advice) and the current line of Nokia Windows phones don't address either.

    So basically, if companies want to convert those feature phone users to smart phone users, they're going to have to address those three points: very low cost, contract not required, and either an extremely cheap data plan or no cost data.

  • Report this Comment On May 02, 2013, at 10:57 AM, speechisntfree wrote:

    you're also missing the segment of the market that doesn't carry a feature phone either.....

    those people are the true "smart" ones.

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