Is This Kraft's Next Billion Dollar Brand?

The following video is from Friday's Motley Fool Money roundtable discussion with host Chris Hill, and analysts Jason Moser, Ron Gross, and Andy Cross.

Kraft (NASDAQ: KRFT  ) is giving Kool-Aid a makeover. Sales are slumping, so Kraft is getting rid of powder Kool-Aid in favor of liquid. Will the new mix work for investors? In this installment of Motley Fool Money, our analysts talk about the business of Kool-Aid.

Kraft Foods Group is entering a new era after its recent corporate breakup. Its brand power is indisputable, and its market share dominates, but Kraft's growth potential is limited, and its heavily commoditized categories face massive pressures. In The Motley Fool's premium report on the company, we guide you through everything you need to know about Kraft, including the key opportunities and threats facing the company. To get started, simply click here now.

The relevant video segment can be found between 18:54 and 21:36.

For the full video of today's Motley Fool Money, click here .


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Related Tickers

10/31/2014 12:27 PM
KRFT $55.85 Down -0.31 -0.55%
Kraft Foods, Inc. CAPS Rating: ****

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