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Is This Kraft's Next Billion Dollar Brand?

By Chris Hill – May 3, 2013 at 6:21PM

NASDAQ: KRFT.DL

Kraft Foods Group, Inc.

Will a whole new look for Kool-Aid turn the brand around?

The following video is from Friday's Motley Fool Money roundtable discussion with host Chris Hill, and analysts Jason Moser, Ron Gross, and Andy Cross.

Kraft (KRFT.DL) is giving Kool-Aid a makeover. Sales are slumping, so Kraft is getting rid of powder Kool-Aid in favor of liquid. Will the new mix work for investors? In this installment of Motley Fool Money, our analysts talk about the business of Kool-Aid.

The relevant video segment can be found between 18:54 and 21:36.

For the full video of today's Motley Fool Money, click here .

Andy Cross owns shares of Kraft Foods. Chris Hill has no position in any stocks mentioned. Jason Moser has no position in any stocks mentioned. Ron Gross has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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