Marvel’s Huge "Iron Man 3" Mistake

Walt Disney (NYSE: DIS  ) passed on the chance to excite kids with a special edition of Iron Man for Free Comic Book Day on May 4. Each year, publishers submit issues to be distributed to anyone who wanders into a comics shop that day. Marvel's choice this year? Infinity, a space epic that calls back to last summer's Big Screen hit, Marvel's The Avengers, and teases next summer's Guardians of the Galaxy.

Talk about a missed opportunity, says Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova in the following interview with the Fool's Erin Miller. While Iron Man 3 was busy raking in the second-largest domestic box-office opening of all time, kids who stopped by comics shops were picking up free issues of Superman.

To be fair, Time Warner (NYSE: TWX  ) has a lot more to lose than does Disney at this point. Warner needs kids to get excited about its titular superhero ahead of next month's reboot, Man of Steel. Between Free Comic Book Day and a variety of well-received trailers, it appears as though the strategy is working, Tim says.

Did you indulge in Free Comic Book Day? Or did you prefer to treat May 4 as Star Wars Day? Please watch the video to get Tim's full take and then tell us what you thought of Iron Man 3 and whether you think Disney is a buy now.

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Read/Post Comments (8) | Recommend This Article (7)

Comments from our Foolish Readers

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  • Report this Comment On May 07, 2013, at 11:30 PM, SuntanIronMan wrote:

    They are not teasing a movie coming in 2015. They are teasing their next Marvel-wide multi-title comic book event coming this summer called "Infinity". Hence the name of the Free Comic Book Day comic book.

    Like past Marvel comic events, Infinity will tie together the stories from X-Men, Marvel, Fantastic Four, Spider-Men and so on.

  • Report this Comment On May 07, 2013, at 11:33 PM, SuntanIronMan wrote:

    *X-Men, Avengers, Fantastic Four, Spider-Man

  • Report this Comment On May 08, 2013, at 1:05 AM, JessicaDwyer wrote:

    Do your research. On Free Comic Book Day Marvel gave out Iron Man 3 Hero Clicks specific to the event.

  • Report this Comment On May 08, 2013, at 1:29 AM, jabajaba78 wrote:

    So are the articles on the this motley fool as foolish as the ones on the Onion but without the entertainment.

  • Report this Comment On May 08, 2013, at 8:11 AM, rsinj wrote:

    As typical of MF and like most web news outlets these days, the objective is simply to produce content - quantity over quality. It's only good for a few days, then will be forgotten. You get what you pay for.

  • Report this Comment On May 08, 2013, at 2:52 PM, Ebs1970 wrote:

    I have never gotten a Comic Book and me and my family loved Iron Man 1,2,and 3 so they don't have to give away Comic Book's to get people to go see Iron Man I am not sure if we or going to even rent supper man.

  • Report this Comment On May 08, 2013, at 2:57 PM, Ebs1970 wrote:

    With the amount of Money Iron Man 3 has maid I think there not hurting much from the Mistake if it was a Mistake I don't think so if your getting people to come see your movies with out the free give always then why spend the money.

  • Report this Comment On May 11, 2013, at 4:21 AM, esxokm wrote:

    Tim has this right. It's more about the publishing side than the movie side.

    The Heroclix thing -- I believe that is how it is spelled, but correct me if I am wrong -- is more of a promotion for the company that puts that line out than it is for Iron Man 3 from Disney's point of view (I believe the company behind Heroclix is called WizKids, but again, correct me if I am wrong).

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