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Why Responsys Shares Jumped

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Responsys (UNKNOWN: MKTG.DL  ) jumped today by as much as 17% after the company reported first-quarter earnings.

So what: Revenue in the first quarter added up to $48.5 million, with non-GAAP earnings per share of $0.07. Both figures registered healthy beats compared with the consensus estimates of $44.4 million in sales and $0.05 per share in adjusted profit. CEO Dan Springer said the company saw strong volumes of digital messages sent by customers.

Now what: The marketing company also boosted full-year guidance. Revenue this year is expected in the range of $190 million to $193 million, up from the previous forecast of $188 million to $192 million in sales. Adjusted earnings are expected to be at the high end of its previous outlook. In the near term, second-quarter revenue should be $45.5 million to $46.5 million.

Interested in more info on Responsys? Add it to your watchlist by clicking here.

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