With SodaStream (NASDAQ: SODA ) facing a dramatically smaller market share in the U.S. than it does in Europe, many investors are following closely the company's ability to have its sales grow and its products be adopted by American consumers. The potential market is huge for SodaStream in the U.S., but many have been worried that these products will be seen here as just a fad. In this video, Motley Fool consumer goods analyst Blake Bos discusses SodaStream's recent earnings report, which announced explosive growth in the U.S. this quarter, and tells investors what has been driving that growth and what it means for shareholders.
SodaStream's carbonation technology sounds simple, but this razor-and-blade company offers an intriguing opportunity for growth that could very well disrupt the soda industry. The Motley Fool's premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.