Is Qihoo 360 Ready to Take On Baidu?

Shares of Qihoo 360 (NYSE: QIHU  ) hit a fresh all-time high earlier this week after a favorable note from Maxim Group analyst Echo He.

Qihoo 360 turned to Google (NASDAQ: GOOGL  ) to monetize the search engine that it introduced into China this past summer, but He is encouraged by Qihoo 360's efforts to develop its own ad network that should move the needle in terms of revenue.

Baidu (NASDAQ: BIDU  ) is still the undisputed market champ in China, commanding roughly 75% of the market. However, Qihoo 360's reach continues to inch higher with every passing month. It's not a passing fad or a novelty.

In this video, longtime Fool contributor Rick Munarriz explores the positives and negatives -- for both Baidu and Qihoo 360 -- as the smaller but feisty search player gets ready to make its mark in paid search.

Regardless of your short-term view on the Chinese economy, there may be opportunity in Baidu. The Motley Fool's brand new premium report breaks down the dominant Chinese search provider's strengths and weaknesses. Just click here to access it now.


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  • Report this Comment On May 09, 2013, at 2:39 PM, fun2bretired wrote:

    Great article on Qihoo 360 and Baidu. I have shares in both companies and I'm watching them. Qihoo has gotten aggressive. It will be interesting to see how Baidu respond.

  • Report this Comment On May 09, 2013, at 5:07 PM, plange01 wrote:

    baidu tossed google out of china! Qihoo is nothing!

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