So far, Microsoft (NASDAQ: MSFT ) Windows 8 isn't faring so well in the PC market. However, hardware partner ASUS recently reiterated its confidence in the platform and outlined that its strategy to pursue greater adoption will entail lowering price points below $300.
That would be higher than the $200 popular tablets from Amazon.com (NASDAQ: AMZN ) and Google (NASDAQ: GOOGL ) , yet lower than the $500 that Apple's (NASDAQ: AAPL ) iPad starts at. The challenge lies with competing with Android rivals, as that platform has inherent pricing advantages due to its open-source nature. Microsoft relies on licensing fees, while OEMs will inevitably pass those fees on to consumers in the form of higher prices.
In the video below, Fool contributor Evan Niu, CFA, discusses the challenges that the software giant and its hardware partners face.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In a new premium report on Microsoft, a Motley Fool analyst explains that while the opportunity is huge, so are the challenges. The report includes regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.