So far, Microsoft (NASDAQ:MSFT) Windows 8 isn't faring so well in the PC market. However, hardware partner ASUS recently reiterated its confidence in the platform and outlined that its strategy to pursue greater adoption will entail lowering price points below $300.

That would be higher than the $200 popular tablets from (NASDAQ:AMZN) and Google (NASDAQ:GOOGL), yet lower than the $500 that Apple's (NASDAQ:AAPL) iPad starts at. The challenge lies with competing with Android rivals, as that platform has inherent pricing advantages due to its open-source nature. Microsoft relies on licensing fees, while OEMs will inevitably pass those fees on to consumers in the form of higher prices.

In the video below, Fool contributor Evan Niu, CFA, discusses the challenges that the software giant and its hardware partners face.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends, Apple, and Google. The Motley Fool owns shares of, Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.