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This Fashion Statement Changes Everything at Disney

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Disney (NYSE: DIS  ) is coming off another blowout quarter, but things should get even better.

Despite record attendance at Walt Disney World in Florida, and Disneyland in California, the family entertainment giant is rolling out a MyMagic+ tool that will help guests plan their upcoming visits by securing restaurant reservations, FastPass tickets, and even schedule character interactions before leaving home.

A big part of that push will be the MagicBand bracelet that hotel guests and annual passholders will receive. The RFID wristband will make it easier to save wait times on attractions, and provide personalized experiences that no other park can match.

That's important. By raising the bar, Disney is setting itself apart from nearby SeaWorld (NYSE: SEAS  ) , and Comcast's (NASDAQ: CMCSA  ) Universal neighboring theme parks on both coasts. Even regional players Six Flags (NYSE: SIX  ) and Cedar Fair (NYSE: FUN  ) can't ignore Disney's new fashion accessory, because it will raise the bar on how guests expect to be treated at the regional amusement parks if they want to win some of Disney's business.

In this video, longtime Fool contributor Rick Munarriz goes over some of the things that Disney executives said on Tuesday night in revealing what Disney plans to gain from this high-tech revolution. 

It's easy to forget that Walt Disney is more than just the House of Mouse. True, Disney amusement parks around the world hosted more than 121 million guests in 2011. But from its vast catalog of characters to its monster collection of media networks, much of Disney's allure for investors lies in its diversity, and The Motley Fool's premium research report lays out the case for investing in Disney today. This report includes the key items investors must watch, as well as the opportunities and threats the company faces going forward. So don't miss out -- simply click here now to claim your copy today.


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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 10, 2013, at 6:14 PM, Samland wrote:

    Then again, you can read the fine print like I did and find all sorts of things that could wrong. Universal smells blood in the water and the Disney team is cutting themselves.

  • Report this Comment On May 10, 2013, at 7:47 PM, DocEagle wrote:

    Not only will this magic band keep visitors on Walt Disney World property, but in encouraging people to plan out their stay, many will see that they need to allow more time to see WDW. I've often had friends tell me they've booked two days at WDW, and when I ask them what they're going to see, they say "Everything!" Well, at WDW, "everything" is at least a 10-day stay. Encouraging people to plan ahead is going to give them a more realistic idea of how much time it takes. Many will then choose to stay longer. Disney has 20,000 hotel rooms. 80% occupancy is 16,000 rooms; but if this pushes it to 90% that's 2,000 more rooms x 365 nights x $350/night = $256M more a year just from rooms, not to mention tickets, food, beverage, and merchandise.

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