Yahoo! Acquires 2 More Mobile Start-Ups

Yahoo!  (NASDAQ: YHOO  ) has picked up two more mobile start-ups:  GoPollGo and MileWise. Both companies will no longer support their services as they transition into Yahoo!, according to posts on their sites.

For two years, GoPollGo has worked to help media properties and brands get feedback. The company sorted pollers' data by metrics such as age, gender, location, and browser. 

Meanwhile, MileWise focused on the travel industry, working for four years to help people "get the most value" out of all their reward programs, including frequent flyer miles, credit cards, and hotel points.

While Yahoo! may integrate both companies' technologies into Yahoo!'s properties, it may also be that Yahoo! is looking for good talent. The Next Web reported in October 2012 that MileWise had cut a deal with Google to help the search giant power its travel services. Also, it's no secret that CEO Marissa Mayer is looking to turn Yahoo! into a mobile-first company, and GoPollGo's mobile experience could help. 

Yahoo! startup acquisitions this year include Summly for $30 million.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2423021, ~/Articles/ArticleHandler.aspx, 9/25/2016 3:45:00 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,261.45 -131.01 -0.71%
S&P 500 2,164.69 -12.49 -0.57%
NASD 5,305.75 -33.78 -0.63%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/23/2016 4:00 PM
YHOO $42.80 Down -1.35 -3.06%
Yahoo CAPS Rating: **