Ford Is Finally Fixing This Huge Problem

Ford (NYSE: F  ) has done exceptionally well by most measures in recent years, at least here in North America. Sales are strong, factories are booming, profits are big, and the company's finances are in great shape.

But some things could be better, starting with the way Ford launches its cars. Launch snafus bogged down the debuts of the Focus, the Escape, and the Lincoln MKZ, all hugely important vehicles for Ford. In this video, Fool contributor John Rosevear looks at what Ford has learned from those hard experiences -- and at some of the changes it has already made to make its next launches go more smoothly.

Is Ford's stock still a buy?
If you're concerned that Ford's turnaround has run its course, relax -- there's good reason to think that the Blue Oval still has big growth opportunities ahead. We've outlined those opportunities in detail, in the Fool's premium Ford research service. If you're looking for some freshly updated guidance to Ford's prospects in coming years, you've come to the right place -- click here to get started now.


Read/Post Comments (2) | Recommend This Article (10)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 12, 2013, at 12:49 AM, jevan122 wrote:

    It's better to have a late launch than to have the launch on time w/o ensuring all the bugs are worked out and that quality is up to standards.

    That is what keeps customers loyal to Ford.

    Loyalty to a Company who didn't take Government bailouts.

  • Report this Comment On May 12, 2013, at 9:49 AM, tcmustang06 wrote:

    Why don't they recall the spark plug issue on the 05-08 , plugs break off in head ! I have two products with this problem , never again . NO FORDS for anybody in my family .

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2425220, ~/Articles/ArticleHandler.aspx, 10/23/2014 8:08:44 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement