General Motors (NYSE: GM ) knows how important its new Chevy Silverado and GMC Sierra pickups are -- very important. If they're successful, huge sales and massive profits await. If not, it'll be a disaster for the General, plain and simple.
GM isn't messing around anymore. In this video, Fool contributor John Rosevear looks at GM's latest surprising move in its all-out effort to ensure that the Silverado and Sierra are impressing new customers from Day One.
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