GM's Secret Weapon to Win the Pickup Wars

The all-new 2014 Chevrolet Silverado. Photo: General Motors.

General Motors (NYSE: GM  ) knows how important its new Chevy Silverado and GMC Sierra pickups are -- very important. If they're successful, huge sales and massive profits await. If not, it'll be a disaster for the General, plain and simple.

GM isn't messing around anymore. In this video, Fool contributor John Rosevear looks at GM's latest surprising move in its all-out effort to ensure that the Silverado and Sierra are impressing new customers from Day One.

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  • Report this Comment On May 11, 2013, at 1:04 PM, autoinsider wrote:

    100 retired engineers? They hired back the people that know how to build a solid vehicle because the crop of engineers coming out of universities today can't find their buttocks with both hands. BTDT.

  • Report this Comment On May 12, 2013, at 12:56 AM, epeon wrote:

    I was struck by how much GM has changed. For example, Saginaw Steering Gear made GM steering gear for decades. They were a wholly owned subsidiary of GM. Now, they have outside suppliers? Has GM gotten rid of all their inhouse suppliers? Probably so, since they were all UAW workers and were probably too expensive.

  • Report this Comment On May 12, 2013, at 3:13 AM, autotek40 wrote:

    I think GM was smart sticking with the simplistic pushrod style engine. You can go with windows or mac. the windows may break but they are cheap and everyone knows how to work on them.overhead cams and turbos are just more cost and headaches. Stay with what works. I don't need to carry a big payload,take up parking or need a city block to turn around but you cant beat 100 millon smallblocks

  • Report this Comment On May 12, 2013, at 8:32 AM, Jason87467 wrote:

    It looks like GM is coming back to win. No more mediocre vehicles. Great job, GM. Keep up the good work.!

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