Windows 8 Isn't New Coke -- It's Pepsi Blue

Microsoft (NASDAQ: MSFT  ) has become a bit of a soda jerk.

A couple of outlets dared to compare Microsoft's poorly received Windows 8 operating system -- and the company's reaction this past week in promising an update that will restore some missed features -- to Coca-Cola's (NYSE: KO  ) flop with New Coke.

For those unfamiliar with the pop star's sugary blunder, Coca-Cola shocked the carbonated-beverage industry with the 1985 introduction of New Coke. The reformulation was a disaster, and the soft-drink titan responded quickly by bringing back the original beverage as Coca-Cola Classic.

"Microsoft is preparing to reverse course over key elements of its Windows 8 operating system, marking one of the most prominent admissions of failure for a new mass-market consumer product since Coca-Cola's New Coke fiasco nearly 30 years ago," the Financial Times wrote on Tuesday.

"The comparison with New Coke actually understates Microsoft's problem," The Economist followed, correctly arguing that Coke's solution was an easy fix. Some even speculated at the time that Coca-Cola did it on purpose, triggering a strong reaction from Coke-sipping loyalists.

No one's suggesting that Windows 8 was an intentional job of self-sabotage. It's not as if Microsoft can mea culpa its way into reintroducing Windows 7 and all will be forgiven.

Windows as an operating system is in trouble, and it doesn't matter that 100 million Windows 8 licenses have been sold. New Coke probably sold briskly at first. It's all over when the consumer sentiment turns.

"Where are the Windows 8 attack ads?" I recently asked, wondering why Apple (NASDAQ: AAPL  ) hasn't gone for the jugular the way it did with its Vista-slaying "I'm a Mac" ads several years ago.

The sad reality is that even Apple can't be bothered with the fading relevance of Windows-fueled devices. It's too busy trying to keep up with Google's (NASDAQ: GOOGL  ) Android as the mobile operating system of choice in the only computing niche that's growing. It doesn't need to crack open its billfold to muddy up Windows when jaded tech watchers are doing that already on their own.

Microsoft isn't taking the pop shot lying down. Frank X. Shaw, the company's enthusiastically outspoken head of corporate communications, fired back.

"Unlike a can of soda, a computer operating system offers different experiences to different customers to meet different needs, while still moving the entire industry toward an exciting future of touch, mobility, and seamless, cross-device experiences," he wrote in Microsoft's official blog on Friday.

He argues that the "sensationalism and hyperbole" given this past week to the New Coke comparison is no match for nuanced analysis. Selling 100 million copies of a product is big. Taking in feedback to improve a product is a good thing.

He has a point, but it's hard to resist the path toward sensationalism when consumers relish pop comparisons. Watch me.

Is next month's update to Windows 8 really codenamed Windows Blue? As in the old "blue screen of death" in Windows? As in Pepsi Blue?

Remember Pepsi Blue?

PepsiCo (NYSE: PEP  ) introduced the berry-flavored soda in 2002. It turned heads originally, but it was doomed. Did I mention that it was Windex blue? PepsiCo tried to be edgy -- just as Coca-Cola thought it was being clever by appealing to Pepsi fans with the sweeter New Coke -- but at the end of the day, the product was just flat out undrinkable.

It was blue. Nobody wants to drink Windex.

PepsiCo discontinued Pepsi Blue less than two years later. Can the berry-flavored Windows 8 fare any better?

Windows 8 wants to be edgy. It wants to make the most of the touch-based nature of mobile operating systems that have made Apple's iOS and Google's Android so popular. However, the early tally isn't very flattering. PC sales have fallen sharply in the first two quarters of the Windows 8 era. If this was Microsoft's way to make a dent in the tablet market, that's not working, either. Android and iOS combined for 96% of the category's shipments during the first quarter of this year.

New Coke? Pepsi Blue? Windows 8? Set aside the sensationalism if you want to. Microsoft's dwindling share of the total operating system market is the fact that ultimately must be swallowed.

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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 12, 2013, at 9:15 AM, Jjkiam wrote:

    It seems every year Msft makes a big announcement that their new OS update is finally the Apple killing/market dominating change all their loyal followers have been waiting for while at the same time running down the competition like Ballmer did when the Iphone came out and now Gates has done basically doubling down that tablets are a passing fad and that only MSFT has it right with their surface flop! Don't they realize how incredibly lame they look like the boy who cried wolf by repeating the same " Now we've done it! This is it! This is the one" line. Only to then have to crank up the revision engine and announce that their NEW model in this case "Blue" is really the "One"

  • Report this Comment On May 12, 2013, at 9:59 AM, snommis69 wrote:

    Yawn. These Windows 8 articles are really becoming tiresome. The bit about Pepsi Blue is really silly - "who wants to drink Windex"? Well, there are Powerade and other beverages colored the same, and it doesn't seem to hurt their sales.

    The reaching for comparisons is really getting old, MF. Windows 8 isn't the spectacular flop they hype machine wants you to believe. It's a minor flop, just like Vista. As I've said before, the OS is evolutionary, bridging the gap between desktop and mobile platforms. It may have been executed poorly, but really the issue is the consumer who fears change.

    I'm an IT pro by trade, and there is nothing inherently wrong with Windows 8. It's mostly perception and fear. OMGZORZ! THEY TOOK MY START BUTTON!!!!

  • Report this Comment On May 12, 2013, at 10:04 AM, snommis69 wrote:

    This guy gets it:

    http://seekingalpha.com/article/1427881-microsoft-short-sell...

    Oh, and as for trying to be an "Apple killer"... who needs to be an Apple killer? Such a small segment even use Apple for non-mobile computing it's comical. Maybe we need a Linux killer? Oh, right, Apple OS IS Linux that Apple charges big money for...

  • Report this Comment On May 12, 2013, at 10:11 AM, madscientistdave wrote:

    Forget the "clever" metaphors, Windows 8 is a disaster. It's just that simple. And snommis69, while I'm primarily mac-based at home, my laptop runs Vista and I've never once had a problem with it, I don't understand why it was so maligned. It feels like a rather seamless transition from XP, an upgrade, really, to one of the most robust OS's to ever come from Microsoft (since DOS). That's the wise path that Microsoft ought to have followed. I've gone from the earliest version of OSX to the most recent versions, and I've never once felt disoriented like I do when I try to use Windows 8. I really don't want to have to re-learn how to use a computer anymore.

    "In the beginning was the command line...."

  • Report this Comment On May 12, 2013, at 10:21 AM, tkell31 wrote:

    Does anyone besides kids drink blue beverages? I think kids will drink anything that is sweet, but targeting adults with a blue drink isnt going to work until we have space travel. See Star Trek for proof.

  • Report this Comment On May 12, 2013, at 10:39 AM, AFvet6871 wrote:

    I sadly shake my head every time I see an article mentioning how many Win 8 licenses have been purchased because it paints a false picture. When purchasing a new computer, the user has a choice between Win 8 and Mac. How many of those Win 8 licenses were on a new computer where the purchaser then either reinstalled some other version of Windows or Linux? What would those numbers be if a purchaser could still buy a new computer with Win 7? I am not saying Win 8 is a bad OS. It is fine for tablets, not for desktops.

  • Report this Comment On May 12, 2013, at 10:50 AM, CharlieTX wrote:

    Microsoft's goal clearly was for its user base to have the same, consistent interface across their desktops, their laptops, their netbooks, their tablets and their phones - all supplied by Microsoft. (of course). But, somewhere along the way, they took their eyes off the goal and, perhaps unconsciously, decided to screw their entire installed user base - you know, that 100% of us that had non-touch screen devices.

  • Report this Comment On May 12, 2013, at 10:50 AM, Chassisplans wrote:

    Windows 8 is not a disaster. Very stable and fast. Easy to set up dual boot. The missing start button - yawn. Get over it. $4.99 for an app that makes Win 8 look like Win 7 if you want that interface - including the start button.

    Win 8 includes features you used to pay extra for such as anti-virus.

    In the desktop and laptop arena (where this article was written), Win 7 and Win XP have 83% market share with OS X at 7%. Win 8 already has 3.8%, more than half of OS X. Microsoft doesn't need to kill Apple because they've already won.

  • Report this Comment On May 12, 2013, at 10:57 AM, Jeffkory wrote:

    The new HORRIBLE system windows 8 completely took all the fun out of using the computers for me and my family- We are seriously considering dumping the computers and internet service and just saving the money and spending more family time outdoors and with our grandkids- Good job microsuck. We bought 2 new LAPTOPS with the horrible win 8 system and returned both of them after fighting with their aggravating system for 29 days.

  • Report this Comment On May 12, 2013, at 11:04 AM, Jeffkory wrote:

    Thanks to microsucks aggravating win 8 system we will be dumping our computors and internet service at the end of the month. That will give us more time to do outdoor activities with our grandkids- We tried the new system for 3 1/2 weeks- It's a horrible system that took all the fun out of using the computer for us-{ we go back to the commodore 64 days } Good job microsuck.

  • Report this Comment On May 12, 2013, at 11:20 AM, phlodel wrote:

    I bought Windows 8 to install on a computer I assembled. I want an upgrade to Windows 7.

  • Report this Comment On May 12, 2013, at 11:26 AM, techy46 wrote:

    It's obvious why you guys are called Fools. You really need to use Windows 8 which is not hard to learn or difficult to use. It takes about an hour or so to get all the new gestures and locations understood. Yes, their is change to the ways old people have learned to use Windows over the last decade but let's get over it and move on. OK, MS give the whiners their Boot to Desktop back. But do not restore the Start Button/Menu, make it go to the Start Screen and make them learn to be Charming.

  • Report this Comment On May 12, 2013, at 11:38 AM, eldernorm wrote:

    @ Chassisplans,

    "Windows 8 is not a disaster. Very stable and fast. Easy to set up dual boot. The missing start button - yawn. Get over it. $4.99 for an app that makes Win 8 look like Win 7 if you want that interface - including the start button."

    Wow, I knew that samsung had paid bloggers but did not know that Microsoft has started doing it too.

    Sad, just sad.

  • Report this Comment On May 12, 2013, at 11:42 AM, fwe43 wrote:

    The amount of media circus that has enveloped the windows 8 so called "failure" has reached a grotesque level. It's like discussing Obama, birthers, WMDs etc. it has become entirely polemic ... impossible to discuss without anger or emotion involved. It's ridiculous.

    The fact is Win 8 isn't a total flop like the media says. It is faster, more stable and it can be really slick if used right. But it has some problems for sure. Confusion mostly centers on apps not behaving like programs so you have 2 different experiences occurring. Apps should function more like regular programs on a desktop/laptop PC. That's a problem that's solvable. Bringing the start button back is I think a bad idea. It moved for a reason but fine, bring it back if you must and even give users an option to boot into desktop mode not metro. Not an unreasonable option.

    But it's just ridiculous though how angry some people are at the idea of having to "switch" to 8 that they won't even give it a chance, they criticize the "blue" update without having any clue what's being updated. They act like it's the worst thing to have happened to them. It's out of whack with reality.

  • Report this Comment On May 12, 2013, at 11:46 AM, AceSteele2013 wrote:

    Jeez, "Fool, Hate much?

    Not only is your article completely clueless, it misses the point.

    You proclaim Win8 a failure, yet it's sold 100 million installs in less than 6 months. Is that a failure?

    Apple's OSX hasn't managed 100 million installs in the over 10 YEARS it's been on the market. Now THAT is a computer OS failure! Or, iFailure,

    And as for your idiotic comment "who wants to drink Windex?", Hmmmm.... Powerade has ONLY in increased KO's stock price a mere 2100% since it's introduction of that "Windex" blue colored drink. I thought you were a financial website? Maybe you should check a few facts before sticking your foot in your mouth, next time?

    Author (and I use the term in the most broadest terms,) Rick Munarriz is obviously an Apple fanboi. He has the gaul to ask "Where are the Apple attack ads?" Tim Cook is a little busy at the moment, trying to not get fired for cutting the value of his company in half, in 6 months time. He's released a horrible, half baked map program, a "me too" 7nch tablet, & has been busy getting his butt kicked by Samsung in the smartphone market. Let him concentrate.

    I often wondered why I stopped paying attention to MF, No more... It's because the articles are clearly not relevant, or worth my time. This one just confirms that.

  • Report this Comment On May 12, 2013, at 11:50 AM, applefan1 wrote:

    What happens where there is a new OS? There is a sales curve, just like any product.

    Right now, in the begging is the steep part of the curve going up. In 6 months, they are at about 10% adoption rate amongst the user base. So, in 12 months at that rate, they'll be at 20%. But, will this adoption rate increase at a faster rate, same rate or slower rate? That's what we have to see over the second 6 months of the first year. It certainly has a ways to go before it overtakes Windows XP, which is an 11 year old OS, let alone Windows 7, which is STILL selling, even though Microsoft won't tell us the sales figures of Windows 7. The big computer mfg like Dell and HP STILL sell Windows 7 Pro boxes to the corporate market, which typically will wait a year, 2 years or longer to upgrade to the latest OS.

    Microsoft has never had 100% adoption rate of any version of Windows after the initial Windows came out. There are always some holdouts, and it's just getting more fragmented.

  • Report this Comment On May 12, 2013, at 12:02 PM, applefan1 wrote:

    In response to AceSteele2013.

    Apple didn't get a bigger market back in the 90's when Windows 95 came out because Apple kind of fell asleep after they kicked out Jobs. But since Jobs came back, Apple's made some in roads back to the point where Apple is worth more as a company than practically the entire Wintel industry. Add the market cap of Microsoft, Dell, HP, Lenovo, Acer, and ASUS and then compare the combined market cap to Apple. Pretty staggering.

    Either way, Apple's market share for desktop/laptop shipments in the US has tripled in the last 6 years, so they are slowly eroding Microsoft's dominance. If you factor in iPads as another computing device that can be used in place of a traditional computer, Apple has more like 20 to 25% market share for what's being sold in the US.

    Apple has a very fast adoption rate and they TYPICALLY get a high adoption of a new OS within about 8 to 12 months. OS X 10.3 became the most popular version of OS X which was about 6 months after release. It's not the total number of units that's most important because if the percentage of the install base isn't using it, then it's a failure. Remember Vista? FAILURE.

    The reason why this is important to Microsoft is that they pretty much don't make computers, they make an OS and charge dearly for it. Apple sells updates, but they don't gouge the customer when there is an OS update. They charge $20 or less, and that price USED to be $99, but Apple has lowered it over the years, whereas Microsoft seems to charge more money.

    Either way, for Windows 8 to be a success, I would think they better have 75% adoption rate before Windows 9 comes out, if that's how they are going to do it. Or is Microsoft going to stick with Windows 8 and just come out with yearly updates?

  • Report this Comment On May 12, 2013, at 12:14 PM, OriginalSlayton wrote:

    I don't understand all this hate on Windows 8. Yes, when I moved to Windows 8 I was slightly shell shocked and had to get used to some of the new features. Once you do though, it isn't bad at all.

    One thing many people are overlooking is the amazing reduced time in start-up with the new way Windows 8 stores your operating system when you do a normal shut down. Seriously, I have a normal slow HDD and it starts up in 10-15 seconds. That's solid state quality. Even though I'm usually in a rush I now don't have a problem with turning off my computer more often and saving power. This alone makes Windows 8 worth it to me.

    I'd also hands down take this over the Mac OS that I also use at work.

    That being said, I'm excited to see what Microsoft does with Windows 8 in an attempt to fix it, since I already don't hate it I can see falling in love with it if they make some changes.

  • Report this Comment On May 12, 2013, at 12:18 PM, H3D wrote:

    @techy46

    You say it only takes an hour to learn Windows 8s gestures.

    Even if we accept your jour, why should anyone bother to waste that hour when 8 does nothing better that Windows 7.

    Those gestures are still imprecise and inconvenient to make with a mouse. They are a negative.

    So why is a Windows 7 user on a desktop or notebook going to pay over $100 for an upgrade that is less convenient and adds no significant new features?

    I just bought another Windows licence. I paid more for Windows 7 that Windows 8 would have cost me. But bluntly 7 gives me more that 8.

    What should that tell you?

  • Report this Comment On May 12, 2013, at 12:52 PM, cnb8mis wrote:

    ms' win8 release missed the boat on migration -- even with primary role as os-maker, they should have realized the necessity of better timing with major hardware makers to present a better integrated path to adoption. Tablets are pretty and fun, and well-suited to a touch-based os, but the muscle still happens on a local/networked machine with real keyboard, real screen real estate and processing power. Putting a pretty touch-based os on desktops & laptops without touchscreens is akin to putting a spiffy new ship in drydock instead of wet.

    Maligning Pepsi Blue, though? Really? That was an excellent beverage! Or, are you secretly taking a dig at the next super-deuper-secret winX-release codename?

  • Report this Comment On May 12, 2013, at 1:38 PM, Chassisplans wrote:

    @eldernorm

    "Wow, I knew that samsung had paid bloggers but did not know that Microsoft has started doing it too.

    Sad, just sad."

    Sorry buddy. My company manufactures military and industrial computers and has no relationship to Microsoft. I tried Win 8 when my Win 7 install got a bit flakey and never looked back. The double boot is into Win 7 to run my old scanner because Canon didn't come out with Win 8 drivers. Win 8 boots so much faster and feels cleaner.

    The $4.99 app is Start8. You'll note people's major gripe is the touch interface. Get Start8 for five bucks and quit complaining. You won't find any complaints about speed or stability for Win 8, just the new interface.

    My major complaint about Win 8 was my cat walking by the touch monitor and its tail dragging my cursor across the screen. So I dumped the touch and am working strictly in a mouse environment.

  • Report this Comment On May 12, 2013, at 1:38 PM, snommis69 wrote:

    @madscientistdave, I agree with you - Vista isn't nearly as bad as many made it out to be. I'm typing this on a Vista machine right now. It has never had an issue. That's why I see the "flop" hype over 8 the same way.

    Truth be told, once they got away from the two product lines (killing the Win 95 kernel based products - 95, 98 and ME) the Windows stuff has been solid.

  • Report this Comment On May 12, 2013, at 1:43 PM, snommis69 wrote:

    @AppleFan1, Apple currently holds a 6% market share of OSes in use. Again, who needs an "Apple Killer"? I guess reaching up to 6% penetration is "chipping away".

  • Report this Comment On May 12, 2013, at 2:34 PM, kellenbmiller wrote:

    They recovered after Vista but Vista's problem was that it was too much code. Not the case with W8. It is streamlined. Microsoft needs to allow themes beyond color schemes. People need a system they can add to more than just a background themes and live tiles. That is what will endure. My thought is that since they have two pages in the way of the desktop theme and metro they should keep adding themes. Like pages. Pages, folders active and inactive pages with different themes folders to link the system abroad and password protection to separate or protect themes or pages from a single administrator goof up. I don't know I would just simply like pages. They have two why not allow 10.

  • Report this Comment On May 12, 2013, at 3:36 PM, NoWindows8LockIn wrote:

    I remember the New-Code commercials. I was a kid back then. I remember Bill Cosby saying, "I like the old Coke. But I like New Coke better."

    Even though I was kid, I knew that it was unlikely that a person like Bill Cosby would simply start liking a magical new product out-of-the-blue right after it came out, then willingly endorse it.

    I thought to myself, "Wow. Bill Cosby is willing to lie for money!!!"

  • Report this Comment On May 12, 2013, at 3:57 PM, NoWindows8LockIn wrote:

    Windows 8 is a disaster.

  • Report this Comment On May 12, 2013, at 4:21 PM, Richard233 wrote:

    Time = Money.

    If a company has to spend a lot of time training

    its users to use a new OS, there had better be

    a return on investment that makes it worthwhile.

    At my office we have some machines still on XP.

    Why? Because they do what we want them to do

    and there is not a need to change.

    Too often we "upgrade" simply so we can read the

    files produced by the newer versions of some software package and we have little choice since

    we don't want to have to train someone to save

    under an older format.

    I'll put it bluntly. Some people want a new

    "experience" when it comes to the computer,

    others of us just want to make things WORK

    smoothly and reliably.

    Windows 8 was an attempt to have a uniform

    OS over 3 different platforms in the hope to

    dominate. What they did, is they made a lot

    of people unhappy for no reason.

    You keep pushing sizzle, but those of us who

    decide where the money is still want to see

    the steak before we take a bite.

    We will eventually be completely Windows 7

    in our office as equipment needs to be replaced

    and the service life of XP is nearly over.

    We don't use touch screens or tablets. Having

    a small screen with a detachable keyboard is

    for people that want to kill time playing angry

    birds, not for those of us who want to code and

    get work done.

  • Report this Comment On May 12, 2013, at 5:56 PM, AFvet6871 wrote:

    Be honest. Win 8 turns a once useful desktop into a non-portable tablet. If I wanted big colorful boxes that does cute but useless stuff when I touch it - I'll dig out those toddler learning toys I bought for my kids in the early 90's

    @chassisplans

    "Win 8 includes features you used to pay extra for such as anti-virus."

    What about the features they took away? For example - Try ripping a CD or syncing a MP3 player with the Media App on Win 8.

  • Report this Comment On May 12, 2013, at 7:39 PM, GameBot wrote:

    Rick, is out on another hate filled post.

    It is super boring the Direction TMF have allowed this place to go.

    The entire post is just junk , wasting peoples time.

    Follow the facts, window 8 has already sold (using the same exact 10 year old metric) 100 million copies.

    No tricks, no funny biz, a straight up 100 Million.

    The real issue is why does Rick have such a hate for MSFT? Why bother with the bs when he could simply post some numbers....

  • Report this Comment On May 12, 2013, at 8:04 PM, fwe43 wrote:

    @AFvet6871 - I don't understand how a desktop is more useful than tiles? You can add shortcuts to your desktop in 7 or in 8 add live tiles that do the same thing except that they also have the possibility of providing live information without even clicking. I don't get the gripe about the interface at all.

    Your gripe about ripping CDs may be vaild, I don't know, there are some funky transitions from 7 to 8 sure, but the anger towards 8 I just don't get.

  • Report this Comment On May 12, 2013, at 9:01 PM, mac1103 wrote:

    I got a Windows 8 laptop a couple of weeks ago. Not because I wanted Windows 8, but because it was too good a deal to pass up. It was annoying as hell at first, but I installed classic shell and now it's pretty much just like running Windows 7. The only thing that's really wrong with Windows 8 is that it just doesn't make a lot of sense to try to run a touch-screen-centric OS if you don't have a touch screen.

    I do think that the New Coke comparison is apt in one sense -- when all was said and done, New Coke didn't put a dent in Coca-Cola's bottom line at all, and Windows 8 won't send Bill Gates to the poor house either.

  • Report this Comment On May 12, 2013, at 9:04 PM, morganeg24 wrote:

    I get so tired of one side against another just flat arguing back and forth about whats better for everybody else. It isn't hard to see if something is failing or not and if someone likes or dislikes something they aren't wrong. What you need to do is realize where the problems are and fix them not scrap or keep a certain idea as it is. Windows 8 doesn't work for everybody point blank there is no argument about that. The main problem is like pepsi blue and other failed products like windows vista is that it is such an abrupt change from the norm that it makes the masses uncomfortable with too much change all at once and no way to opt for familiar features or disabling unwanted or unused features. Windows 8 should have come with a classic feature to run like older systems for the people not ready for change. Windows 8 isn't that bad, I don't particularly care for it myself but some people do. You shouldn't have to pay for an app that makes windows 8 work like you want it should work like you want when you buy it. As for the idiot arguing that Gatorade has blue beverages that sell so does kool aid and a bunch of other kids drinks, soprts drinks etc the big difference is they always were different colors when someone gets used to something looking a certain way a big change in appearance is unsettling and it typically does fail. Like icee's that were white instead of red and im surprised there was no mention of clear coke and pepsi which also flopped. Stop arguing one side or the other and realize you are both right and both wrong because there is always a way to compromise and give both sides what they want which is the mistake Microsoft made when it gave windows 8 to us without the option for the familiar setup people are used to or if you will the coke classic option.

  • Report this Comment On May 12, 2013, at 10:48 PM, joshuarayborn wrote:

    Coke is gross. Just a bunch of gmo corn in a can. Mexican Coke is much better and uses real sugar.

  • Report this Comment On May 13, 2013, at 12:48 AM, Greenapple3317 wrote:

    New Coke was better than Windows 8

  • Report this Comment On May 13, 2013, at 1:53 AM, transmitterguy wrote:

    Does this place say anything good about Microsoft?

  • Report this Comment On May 13, 2013, at 2:52 AM, Velcro1000 wrote:

    I have been using PC's with Windows operating systems for the past 15 years without too many problems. I like Microsoft and up to Windows 8 I have upgraded to every new operating system not too long after each one came out. Up to now. I purchased a new laptop from Costco with Windows 8 and returned it 2 days later. I just did not feel like spending a lot of my time trying to learn how to handle the new system Good luck for me, I was able to order my new Acer slimbook from Best Buy with Windows 7 installed. I am a happy trooper.

  • Report this Comment On May 13, 2013, at 6:25 AM, patsaxon wrote:

    Forget the old Start Button as it is old technology like Windows XP. I like the Windows 8 operating system as it is the best of Microsoft has ever had. I hate Windows XP, along with the stupid Start Button as it is so complicated. We need to adjust to new technology as XP is so far behind. Everyone needs to stop complaining and give Windows 8 a chance. It is all about compatibility with Windows phone and Windows tablets.

  • Report this Comment On May 13, 2013, at 7:07 AM, Squirrel2000 wrote:

    I actually liked Pepsi Blue, but my favorite was the clear Pepsi.

  • Report this Comment On May 13, 2013, at 7:22 AM, 8James38 wrote:

    I don't want a touch screen on my desk or on my laptop.

    Period.

    7 does everything I want from an OS. So, frankly, did XP.

    MSOFT quits supporting 7, I go to Apple or Linux.

    I am fed up with MS forcing me to adapt to new stuff I don't want and making me pay for it is adding insult to injury.

    Get ready to lose a LOT of clients, MS.

    You want to keep my business, offer a truly improved 7 (if you can actually improve it without just adding junk and glitter) for those of us who just want a computer to do work - and offer whatever kind of goofy ultra-high-technobauble satisfies the "ultramodern" kiddies. Then you satisfy both groups. They are different. Or lose half of your business. Wanna bet?

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