Could This Be Disney's Next Huge Franchise?

Disney  (NYSE: DIS  ) is no stranger to creating blockbuster movie franchises.

The three Toy Story movies from Pixar, for instance, raked in a combined total of more than $1.9 billion worldwide, including more than $1.06 billion from Toy Story 3 alone.

Then there's Marvel Entertainment's Iron Man franchise, which has taken in a combined total of nearly $2.2 billion to date -- and that includes more than $980 million in worldwide ticket sales from Iron Man 3 since its theatrical release less than two weeks ago. Also from Marvel, there's The Avengers, which itself took in more than $1.5 billion worldwide and has a sequel in the works.

Of course, it seems a foregone conclusion that Marvel's products will continue to deliver, and Jedi fans are looking forward to the fruits of Disney's recent acquisition of Lucasfilm with the 2015 release of Star Wars: Episode VII.

Perhaps most impressive so far, however, is the performance of the four Pirates of the Caribbean movies, which managed a combined box office gross of almost $3.73 billion.

The next big thing
With that in mind, Disney CEO Robert Iger also took the time during his company's latest earnings call to remind investors that Johnny Depp will star as Tonto in The Lone Ranger this July.

In case you're wondering, Depp's involvement is no coincidence; both Pirates director Gore Verbinski and producer Jerry Bruckheimer worked on The Lone Ranger, and Bruckheimer apparently first mentioned the role to Depp way back in 2008 while working on the set of one of the earlier Pirates films.

Believe it or not, I think The Lone Ranger has what it takes to become Disney's next huge franchise.

Before you go rolling your eyes, check out the trailer and tell me it doesn't look entertaining:

That's not to say The Lone Ranger will be able to outperform The Avengers or Pirates of the Caribbean, but if it can manage to achieve even a fraction of the success of Disney's earlier films, you can be fairly sure the House of Mouse won't hesitate to deem it worthy of multiple sequels.

In fact, it looks like Disney may already be expecting that success, considering the movie's budget was rumored to have run up to nearly $250 million, including the construction of several historically authentic trains and a five-mile circular railway built exclusively for the film in the middle of the desert.

Then again, Disney doesn't always succeed in its efforts; last year's John Carter only brought $283 million in worldwide ticket sales, failing to recoup its estimated $350 million budget for production and marketing.

In the end, one would hope the folks at Disney have learned some lessons from that debacle, but only time will tell which way The Lone Ranger rides.

Can you ride this stock to huge gains?
It's easy to forget that Walt Disney is more than just the House of Mouse. True, Disney amusement parks around the world hosted more than 121 million guests in 2011. But from its vast catalog of characters to its monster collection of media networks, much of Disney's allure for investors lies in its diversity, and The Motley Fool's premium research report lays out the case for investing in Disney today. This report includes the key items investors must watch as well as the opportunities and threats the company faces going forward. So don't miss out -- simply click here now to claim your copy today.


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  • Report this Comment On May 16, 2013, at 10:55 PM, esxokm wrote:

    To be honest, while this trailer looks a little more exciting than the last one, I'm not sure this is going to be a great hit. What the film needed was a supernatural element. Lacking that, this might be perceived as just a boring Western. Hope I'm wrong, because I currently own DIS.

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