Amazon Adds NBCUniversal Content to Prime Streaming

Amazon (NASDAQ: AMZN  ) has expanded its content licensing agreement with the NBCUniversal Cable and New Media Distribution division of Comcast  (NASDAQ: CMCSA  )   (NASDAQ: CMCSK  ) to bring even more NBC shows to Amazon's Prime Instant Video.

The new exclusive content Amazon Prime members will have streaming access to includes:

  • NBC's Grimm, based on Grimm Fairy Tales, available now.
  • USA Network's legal drama Suits and serialized spy thriller Covert Affairs, available now.
  • NBC's psychological thriller Hannibal, based on the novels by Thomas Harris, available later this year.
  • Syfy's  futuristic sci-fi and drama series Defiance, available early next year.

The deal announced this week also adds shows such as NBC's Smash and Syfy's Alphas, Eureka, and Warehouse 13 to Amazon Prime Instant Video. The deal also adds content to Kindle FreeTime Unlimited, a subscription service of books, games, apps, move and TV shows for kids. Prime Instant Video offers more than 40,000 movies and TV episodes for Prime members to stream.

NBCUniversal Cable & New Media Distribution President Frances Manfredi was quoted as saying the Amazon deal would let viewers catch up on what they missed and extend the shows to new viewers. This NBC deal is the latest in a string of partnership Amazon has struck including a partnership to bring Food Network, Cooking Channel, and Travel Channel to Prime Instant Video.

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