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Microsoft's Sticking to Its Guns With Windows 8.1

Microsoft (NASDAQ: MSFT  ) took a break from shooting itself in the foot to announce some much-needed updates to the Windows 8 operating system. Windows division CMO and CFO Tami Reller took pains to explain that the company must have a point of view and basically stick to its guns.

Microsoft is trying to revive the flagging PC market by making desktops more like tablets, but isn't that a completely backwards strategy? The company touts 1.3 billion global customers, all of whom expect a certain experience on their traditional computer systems. And Microsoft just keeps pushing that carrot out of reach.

In the video below, Fool contributor Anders Bylund explains the move to investors.

It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In a new premium report on Microsoft, a Motley Fool analyst explains that while the opportunity is huge, so are the challenges. The report includes regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.

Read/Post Comments (8) | Recommend This Article (3)

Comments from our Foolish Readers

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  • Report this Comment On May 17, 2013, at 8:17 AM, GhostdogWarrior wrote:

    I wont move from Windows 7

  • Report this Comment On May 17, 2013, at 8:56 AM, Jeffkory wrote:

    In my opinion as a computer user all the way back to commodore 64-THIS IS MY LAST MICROSOFT WINDOWS computer. WINDOWS 8 IS A HORRIBLE SYSTEM. I love the laptop and the 8 system took all the fun out of using the net. I'm tired of things sliding in on the screen - it's just a mess. I have no desire to continually hold a tablet with my hands and it doesn't sit in your lap very well { my wife has 1 } She uses her laptop a lot more than the hand held tablet. I have noticed that we use the computers alot LESS now - we hate the new 8 system.

  • Report this Comment On May 17, 2013, at 9:05 AM, brike2001 wrote:

    I like the comparison: While other traditionally tablet OSes move towards the desktop, MS is moving towards tablet OS and leaving its customers without a choice. I actually like Windows 8, but the apps seem to be useless if compared to the capabilities of their desktop versions. I don't think I particularly like any but the offline news readers. But they are available for my Android too.

  • Report this Comment On May 17, 2013, at 9:07 AM, CluckChicken wrote:

    The only real problem with Win8 is that it is different. The majority of people hate change they just do not want to learn something new even if it isn't that different.

    So you say that Google and Apple are moving their tablet type OS towards the PC but MS is moving a PC OS to a tablet. You say Google and Apple are going the right way and MS the wrong way and yet they are all going to the same place.

    "Microsoft is trying to revive the flagging PC market by making desktops more like tablets, but isn't that a completely backwards strategy?"

    They are not trying to revive the PC market they are moving in the obvious direction the PC has been heading. It was obvious to some people 50 years ago that the PC was going to eat everything on the desk. In my office that has happened and the last place of it to go is mobile and it is obviously heading that way. Now there two approaches to the PC going mobile it either goes the semi functional way (iPad) with mini programs that are not fully functional or it goes all out (Win8) with fully functional programs. In the end fully functional will win because people will just keep demanding that it goes that way.

  • Report this Comment On May 17, 2013, at 9:13 AM, Burstedbladder wrote:

    I'm still not buying it, and Microsuck can just go bye bye bye, because Android is pretty much the new OS for the pc users as well as the Mac OS X.

    Windows 7 is as good as it's ever gonna get for Microsuck.

  • Report this Comment On May 17, 2013, at 9:42 AM, callmeshowtime wrote:

    Microsoft should tell people to either buy it or don't. Check websites that sell Windows 8 OS and it has great reviews on so many sites. Why you ask. Because those who buying the OS understand how computers work and WIndows 8 runs much better than anything on the market and uses less resources. It's not Microsoft's problem if your drivers don't work with Windows 8. That is the problem of who you bought that device from. Microsoft doesn't make drivers for people. Some of you should be lucky they even put default drivers for most stuff because most manufacturers are dirtbags and don't care if consumers have the right drivers or not. Who needs a start button if you have tiles that do the exact same thing the start menu did but gives you the ability to pin even more option to the screen. I have windows 7 ultimate and windows 8 and my hardware runs more efficient in windows 8. Not to mention, you know Windows 8 has to be good if Google Chrome crashes only once a month rather than 9 crashes in 20 minutes on any other OS. Too many people crying about change. "But it's a Tablet OS." So is Window 7 but most the idiots forget that was developed for tablets and touchscreen monitors too.

  • Report this Comment On May 17, 2013, at 10:17 AM, mmcguy wrote:

    Microsoft laid an egg when it made Windows 8 the mandatory OS for all computers sold with Windows. It failed to seek input from the real customer base (no, not the teen and 20-somethings). The REAL customer base is the 35-60 year olds who grew up with desktop computing at home and work. They use laptops and desktops almost exclusively for computing. They use their phones for... well... making and receiving phone calls. They never asked for laptop or desktop computer to look and act like a smart phone or tablet.

    However, in the largerst, most comprehensive marketing blitz ever, Microsoft shoved Windows 8 down the throats of businesses and consumers everywhere. Unfortunately, nobody asked for a desktop to look and act like a smart phone. Nobody asked for "tiles" instead of "Windows". Nobody liked being told the touch-screen was the best way to use your computer.

    Now MS is touting Windows 8.1, making it sound like they have made it even better. The reality is 8.1 is nothing more than an attempt at repairs and fixes to all of the issues and shortcomings raised by consumers since 8.0 was released just a few short months ago.

    I believe Windows 8 (8.1) will ultimately fall into the same category as Vista and CE (commercial disasters). Business marketing classes in colleges across the country will hold Windows 8 up as how NOT to create and release a new product into the marketplace. You can not create a demand for something like this. People have to want it to begin with, and NOBODY was asking for their desktop computer to be turned into a tablet or smart phone.

  • Report this Comment On May 17, 2013, at 10:21 AM, 2fools4nun wrote:

    I understand what you're saying callmeshowtime, but I also see MS forcing parts of Windows 8 on the public that they can't use or don't want. I agree that once you get past the tiles the system itself works pretty good. I use an iphone all day and really like the way it works, but, for me, it just doesn't translate to my desktop all that well. I just hope Windows 8.1, if it does anything, is just give the user the option of using the OS the way he wants. Why is that such a problem?

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