The battle between over-the-counter generic and branded drugs is going from the pharmacy aisles to the Internet.
Recently, generic-drug specialist Perrigo (NYSE: PRGO ) announced a marketing campaign aimed at educating consumers and explaining the advantages that generic over-the-counter products have over their branded, more expensive counterparts. Will this strategy immediately grow the company's revenue? Conversely, does this spell doom for branded drugmakers such as Merck (NYSE: MRK ) or Pfizer? Health-care analyst Max Macaluso discusses these topics in the following video.
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