Amazon's Coins Have Got No Jingle

Last week, Amazon.com (NASDAQ: AMZN  ) handed out 500 new virtual "Coins" to Kindle Fire owners, telling them they were theirs to spend as they will. (At a penny a piece, they're worth a whole $5 -- so go wild.) Much like Apple and Starbucks with their branded, use-only-at-our-stores debit cards, or like tokens bought for cash at a video arcade, Amazon's Coins can be used only one place: Amazon.com.

Why is Amazon inventing a new currency -- and will giving away a few tens of millions of dollars' worth of Coins be enough to get them into regular circulation? In the video below, Fool contributor Rich Smith breaks it down for investors.

Everyone knows Amazon is the king of the retail world right now. The Motley Fool's premium report will tell you what's driving the company's growth, and fill you in on reasons to buy and reasons to sell Amazon. The report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.


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