Yum! Brands (NYSE:YUM) has a growing list of challenges in China with its KFC brand. Faced with an antibiotics scare, the bird flu, and increased competition, the company experienced a 29% decline in sales for the month of April. Clearly, Yum! has its work cut out to restore its currently tarnished image. In this video, Fool contributor Steve Heller sits down with Erin Miller to discuss what Yum! has really done wrong in China and how it could restore confidence with consumers and investors.
Editor's note: In the video, the comment about KFC's decor not reflecting the current "aspiration" in China was misattributed to an analyst. It was instead made by the founder of Shanghai consultancy Bergstrom Group.
Fool contributor Steve Heller has no position in any stocks mentioned. Erin Miller has no position in any stocks mentioned. The Motley Fool recommends Burger King Worldwide and McDonald's. The Motley Fool owns shares of McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.