Seattle’s Best Coffee Opens 10 Drive-Thrus "Overnight" in Dallas-Forth Worth

Starbucks' (NASDAQ: SBUX  ) Seattle's Best Coffee simultaneously opened 10 drive-thrus throughout the Dallas-Forth Worth area at 4:30 a.m. yesterday, using a store model that the company says "significantly cut its market entry time, reduced initial investment costs and developed locations that previously were not suitable for a traditional sized coffee shop."

The 10 stores that opened "overnight" were built in DeSoto, Texas, before being transported on flatbed trucks to their current locations across Dallas/Fort Worth. Tthe 10 new stores employ approximately 150 full- and part-time workers and four more stores are planned in the area in late summer.

In each drive-thru, customers can choose from arabica coffee beverages and food including egg sandwiches, pretzels, and pies. Seattle's Best Coffee also features 12 different combos priced under $5. To kick off the launch, Seattle's Best Coffee launched Free Coffee Week at the 10 drive-thrus from May 20-26.

The Dallas-Forth Worth area is one of the fastest-growing and most populous coffee markets.  

link


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2444029, ~/Articles/ArticleHandler.aspx, 12/21/2014 5:54:47 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement