Get Ready for a Chevy Silverado Ad Blitz

The all-new Chevy Silverado and GMC Sierra represent General Motors' (NYSE: GM  ) most important new-product launches in years. GM has made it clear that it's pulling out all the stops on this one, and that means a big ad blitz is coming to a TV near you.

In this video, Fool contributor John Rosevear looks at the latest news on GM's big launch -- and at some hints as to the shape of the massive marketing campaign that's about to be set loose on America.

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  • Report this Comment On May 25, 2013, at 10:56 AM, AmericanFirst wrote:

    John,

    Let's see, GM spending $3B-$4B to launch the 2014 Silverado. I guess that's a doable deal when GM knows they are not going to pay any corporate income tax for 2013 as they didn't in 2012. GM 2012 income tax rate - 0%, Ford - 26%.

    $45B Obamaruptcy tax benefits at work. I thought Obama wanted tax revenue from those greedy corporations!

  • Report this Comment On May 25, 2013, at 2:15 PM, tiredoftheBS wrote:

    Thanks for pointing out the tax rate. I just looked it up. 0% versus 26.6%. Unbelievable!

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