Last week, bread maker Flowers Foods (FLO 0.08%) announced a plan to split its stock 3-for-2, hiking its dividend in the process. Investors cheered the news, bidding up Flowers' share price by 4%, but should they have?

Listen in as Fool contributor Rich Smith crunches the numbers on what Flowers share will look like after the split, and after the hike, and explains why all this good news still doesn't make Flowers a buy.