IMAX Gets New Chief Marketing Officer

Widescreen movie maker IMAX  (NYSE: IMAX  )  announced this morning that Eileen Campbell would be appointed the company's new chief marketing officer on July 15, filling a void created by the departure of previous CMO Marc de Grandpre, who left the company last August for a position as head of marketing for whole nut and fruit bar maker KIND.

Campbell has 30 years of experience in senior executive positions including a stint at global brand consulting agency Millward Brown, where she served most recently as the company's global CEO with responsibility for 78 offices in 51 countries. Prior to Millward Brown, Campbell also held senior leadership roles Angus Reid Group, NFO Worldgroup, and Maritz.

IMAX CEO Richard L. Gelfond said: "We believe Eileen's impressive marketing and leadership credentials coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value in support of our continued growth."

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. There are 738 IMAX theaters (606 commercial multiplexes, 19 commercial destinations, and 113 institutions) in 53 countries.

Campbell graduated from Ohio's Heidelberg University where she studied economics and business administration.


Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 30, 2013, at 4:10 PM, earlyseller wrote:

    Why does the IMAX profile give an Ontario Canada address and phone number for HQ offices? I called there yesterday to complain about noise levels of previews detracting from the IMAX 3D experience at a Star Trek showing. Next I'll see Earth End and bring ear plugs. R U getting like Yahoo! Finance and screwing up company details and omitting facts?

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2455298, ~/Articles/ArticleHandler.aspx, 2/12/2016 1:21:57 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Rich Duprey

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time.

Having made the streets safe for Truth, Justice and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. So follow me on Facebook and Twitter for the most important industry news in retail and consumer products and other great stories.


Today's Market

updated 3 hours ago Sponsored by:
DOW 15,660.18 -254.56 -1.60%
S&P 500 1,829.08 -22.78 -1.23%
NASD 4,266.84 -16.76 -0.39%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

2/11/2016 4:01 PM
IMAX $26.31 Up +0.15 +0.57%
Imax CAPS Rating: *****