Many investors scoff at Micron Technology (NASDAQ:MU) because it works in a commoditized memory chip market plagued by brutal price wars. The supply-and-demand balance is the plaything of market giants Samsung and Toshiba, neither of which has much incentive to keep prices high.

But the Idaho company is about to close a landmark acquisition that gives Micron unprecedented scale and pricing power. As that deal inched closer to reality, Micron shares nearly doubled in the last six months. In the video below, Fool contributor Anders Bylund explains why the Elpida deal is such a game changer, and why he sees even bigger gains ahead.

Fool contributor Anders Bylund owns shares of Micron Technology, but he holds no other position in any company mentioned. Check out Anders' bio and holdings or follow him on Twitter and Google+. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.