Recently, Groupon's (NASDAQ:GRPN) co-CEOs sat down with Business Insider, which uncovered that the daily-deals company wants to transform itself into a $100 billion-a-year business. Considering Groupon is expected to earn only $2.5 billion this year, that aspiration seems pretty unrealistic. In this video, Fool contributor Steve Heller gets into the details and explores what it will take for Groupon to improve its top line by several orders of magnitude.

Fool contributor Steve Heller owns shares of eBay. The Motley Fool recommends and owns shares of and eBay. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.