Recently, Groupon's (GRPN 4.49%) co-CEOs sat down with Business Insider, which uncovered that the daily-deals company wants to transform itself into a $100 billion-a-year business. Considering Groupon is expected to earn only $2.5 billion this year, that aspiration seems pretty unrealistic. In this video, Fool contributor Steve Heller gets into the details and explores what it will take for Groupon to improve its top line by several orders of magnitude.