GM's Secret Profit Weapon: Cadillac

General Motors (NYSE: GM  ) has been solidly profitable for a while, but its profits are still far behind those of its two main global rivals, Toyota (NYSE: TM  ) and Volkswagen (NASDAQOTH: VLKAY  ) . CEO Dan Akerson has made no secret of the fact that closing that gap is a huge priority for GM.

Surprisingly, the key to Akerson's profit push turns out to be Cadillac, GM's old luxury brand. In this video, Fool.com contributor John Rosevear looks at the state of the effort to turn Cadillac into a global luxury-car powerhouse -- and at why it's so important to GM right now.

Few companies lead to such strong feelings as General Motors. Ignoring emotions to make good investing decisions is hard, but the Fool's premium GM research service can help. Get a better understanding of the real risks facing General Motors, and the real opportunities to come. Just click here to get started now.


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