There are a variety of ways in which information is shared online, and the specifics of each plays a major role in how consumers feel about the companies with which they share. In a recent post onĀ LinkedIn, contributor David Sable explores three structures and poses the question of whether Google (NASDAQ:GOOGL) should be sharing the revenue it generates by collecting our data. The same could be asked of Facebook (NASDAQ:FB), begging the question of whether the very nature of online sharing must change.

In the video below, Fool.com contributor Doug Ehrman discusses Sable's three sharing paradigms and looks at what really goes on between Google, Facebook, and the users who rely on each.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Facebook, Google, and LinkedIn. The Motley Fool owns shares of Facebook, Google, and LinkedIn. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.