Broadening its focus on web-based information programs that meet the regulatory, operational, continuing education, and internal training needs of companies, Xerox (NYSE: XRX ) announced this morning it is acquiring digital education solutions provider LearnSomething for an undisclosed sum.
The e-learning specialist focuses particularly on the food, drug, and health care industries, and delivers programs to 85% of all U.S. retail pharmacy chains, reaching more than 110,000 retail pharmacists.
Xerox COO of Commercial Services Business Connie Harvey said: "Xerox became one of the largest providers of customer care services to the pharmaceutical, biotech and health care industries when we acquired TMS Health in 2010. The addition of LearnSomething broadens our capabilities tailored for these fast-growing industries and gives our clients the advantage of a progressive e-learning platform for the rapid deployment of relevant information and education tools."
LearnSomething's technology allows pharmaceutical and packaged goods manufacturers to deliver instant messages about new and updated products to pharmacy and retail staff, which they can convey to consumers.
The company will be known as "LearnSomething, a Xerox company," upon completion of the transaction. The company's 50 employees will continue to be led by LearnSomething President and CEO Steve Roden.