Barnes & Noble Launches Nook "Snaps" Collection of Short Works

Barnes & Noble (NYSE: BKS  ) today launched a new bimonthly program for Nook customers to buy inexpensive, original, commissioned short-content, called Nook Snaps.

According to the company's press release, the content for Snaps is "high-quality short fiction and narrative non-fiction hand-picked by NOOK editors offering fresh perspectives on modern life, all in an easy-to-enjoy length and at an attractive price." The program will offer Nook customers the chance to buy three to five Nook Snaps works (of at least 5,000 words) for $1.99 each, every other month.

For the Nook Snaps debut, Barnes & Noble will offer the following works:

  • High-Status Characters: How The Upright Citizens Brigade Stormed a City, Started a Scene, and Changed Comedy Forever, by Brian Raftery
  • How to be a Playgirl, by Jessanne Collins
  • Willing to be Lucky, by Mickey Rapkin
  • The Insurrectionist, by Michael Dahlie

Theresa Horner, Vice President of Digital Content at Nook Media, said in the release, "We believe our collection of bite-sized NOOK Snaps, refreshed bimonthly and offered at a great price, provides a wonderful new way for our readers to connect with some of today's most compelling voices."

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  • Report this Comment On June 06, 2013, at 4:35 PM, zeifus wrote:

    I like the idea, but why only bimonthly? That's like only stocking the check-out aisle with candy every other month. You can't impulse buy if there is no impulse.

    That being said, this is the type of content e-readers were made for. High-quality writing that can be consumed in the course of a day. Make the story long enough you don't feel swindled, but short enough that compulsive (physical) book collectors don't second guess whether they would rather have one more spine to look at on their overflowing shelves. (I am an expert on this.)

    Attach recommended Snaps titles to both e-book and physical book purchases made on the Nook or at bn.com. Give away a free Snaps title once a customer has accumulated $25 in any Nook purchases.

    After a year of Snaps, release a Best Of compilation in both e-book and hard copy formats. Then people like me can resume their book-centric interior decorating.

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