Why Ford F-150 Sales Are Up

U.S. auto sales numbers for May were released this past week, and one trend was clear: Pickup trucks are hot. Ford (NYSE: F  ) saw sales of its F-Series line rise 31% over last May's totals. That led rivals' gains -- but nearly all of the pickup makers saw sales jump.

What's going on? In this video, Fool contributor John Rosevear looks at the economic forces driving these big jumps in full-sized pickup sales -- and at what they mean for profits at Ford and rival General Motors (NYSE: GM  ) .

Big pickup sales are just one of sevearl good reasons to think that Ford still has big growth opportunities ahead. We've outlined those opportunities in detail in the Fool's premium Ford research service. If you're looking for some freshly updated guidance to Ford's prospects in coming years, just click here to get started now.

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