Apple's Missed Opportunity

Apple (NASDAQ: AAPL  ) has revolutionized the devices we keep in our pockets and invented the tablet category almost single-handedly. But these new devices are now areas Apple has to defend from growing competition from Samsung, Google (NASDAQ: GOOGL  ) , Microsoft (NASDAQ: MSFT  ) , and others -- instead of playing offense, as it once did. Yesterday, it had a chance to play offense in the next battle, one over the living room, and missed a golden opportunity to seize the lead once again.

The next frontier
Tech companies have eyed the living room as the next frontier for years. Google TV was supposed to revolutionize how we consumed media. Microsoft and Sony have tried to take steps in that direction with gaming consoles, and even Apple has had the Apple TV "hobby." One of these days, a company is going to figure out how to control the living room and when it does, it will be able to spread outward into other devices. Apple had the chance to open up its Apple TV to developers yesterday and didn't take the chance.

Microsoft gave a preview of its living room vision when it announced Xbox One. The device is supposed to integrate with your cable, subscription services, movies, games, music, and more. The device will be able to take signals from Microsoft, iOS, and Android devices through smartglass.  

Google TV is installed on millions of devices and even though it hasn't been a smashing success yet, we know Google takes incremental innovative steps unlike the giant leaps Apple makes. I would expect Google to make improvements to Google TV considering its dominance in smartphones because the living room is the next logical step.  

Apple isn't the only one with its eyes on the living room and if it waits too long, it may be left behind.

Jobs' vision
Before he died, Steve Jobs said he had cracked the television, finding a way to integrate devices and the television and revolutionizing a media industry that's ingrained in the status quo. But it's been nearly two years since he said that to biographer Walter Isaacson and we have yet to see an iTV or revolutionary Apple TV hit stores.  

There's still some time
Apple is known for fast product launches but the reason yesterday was important as it was a developer conference. Apple normally gives developers some time to prepare for a new launch like Apple TV apps or an iTV, but no such announcement was made.

There's still time for Apple to get television right, but if it lets Microsoft or Google take the lead, it won't like playing catch-up.

More on Apple's strategy

Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.

 


Read/Post Comments (1) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 11, 2013, at 10:50 PM, JT1951 wrote:

    Obviously if Apple had iTV ready they would launch it. The fact that other companies have launched smart TVs in the past 2 years may factor into the delay. Apple is not known for being first.... they take a product type and perfect it.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2484128, ~/Articles/ArticleHandler.aspx, 10/25/2014 3:03:43 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement